Katie Wilson is expert in online marketing and writing articles on organic seo, search engine marketing and pay per click advertising for leading digital marketing company.
Mark Twain expressed his penchant for shorter messages through “If I would have had more time, I would have written you a shorter letter”. Internet searchers too look for the same flavour in PPC ads. There are two ways you can perform Google PPC management – one is to select the right keywords and another is to follow KISS theory – Keep It Short and Simple. In fact, it takes more efforts to create a short and precise ad copy than write lengthy copies. Now, here are some steps shown which are potent to elevate odds of generating click through rates up to 7.1%, 8% and even up to 25%.
Step # 1: To start with you can incorporate end results or benefits receivable through products/services in the ad headline. But, first of all, you need to differentiate between benefits and features. For example, ‘huge inventory’ should be considered feature while ‘plenteous options to choose’, similarly ‘discount prices’ is a feature, while ‘saves extra money” is benefit. So, your aim should be find out how a specific feature benefits users of the products/services and lure your audience by incorporating to the PPC ad copy.
Step # 2: Do you know what your customers are expecting from products or services being promoted. To be known about what customers are waiting to benefit from your range of products or services is tremendously important any kind of PPC advertisement including while you are doing Google PPC Management – after all, your one and only agenda is to woo your customers through that headline and generate higher click through rates.
Step # 3: Focus on keywords which are the keys to produce click through rates at Google SERP. Do not forget to incorporate the keywords in the short headline that ‘makes the sweet note’ before your targeted audience and in order to prompt them skidding their mouse on your ads and click. Voila!
Another equally effective method to increase odds of click through rates in Google PPC management is to start with a long copy and then shorten it as per your requirement and catchy it can be.
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