Derek Gehl, CEO of The Internet Marketing Center, helps online entrepreneurs create incomes of $100,000 to $2.5 MILLION or more per year online. Now you can get the proven strategies Derek uses to quickly, easily, and consistently get MORE website traffic than his competition in IMC's Search Marketing Labs.
Want more website traffic? "Shop" your site around the shopping comparison sites.
(Did you know that customers viewing results on a comparison shopping engine are TWICE as likely to convert into a sale?
That means, if you haven't already submitted your site and products to the Web's top shopping comparison sites, you're missing out on a TON of highly targeted website traffic -- people with their wallets out ready to buy!)
Essentially, shopping sites are like mini search engines that put shoppers in touch with products ranging from home electronics to home furniture. Shoppers can search by product category or keyword to bring up a list of products from a variety of merchants. Many shopping engines allow searchers to compare characteristics such as price, product ratings, or customer reviews.
And the search engines love shopping engines because they're full of fresh, keyword-rich content that offers value to their visitors.
Some shopping engines are completely free to list on, while others charge either a flat fee or a predetermined cost per click (CPC) ranging from five cents to a dollar. Regardless of whether or not you pay for inclusion, you'll get the best results if you become one of the top merchants at each shopping site. (According to Shopping.com, the top three listed merchants get 50% of all clicks!)
So here's how to become a top merchant so you can get even more website traffic:
- Buy an enhanced listing. Some shopping engines, such as Nextag.com, will allow you to pay your way to a top listing. The ones that charge you based on the cost per click usually give you the option of paying more for each click to appear higher in the results. Others will allow you to pay a flat fee for top billing or to display an advertisement for your products across their networks.
- Price your product competitively. On shopping sites such as PriceGrabber, Shopping.com and Shopzilla, the products with the lowest prices appear at the top by default sort order. Other sites allow users to sort listings by price even if that's not the default.
Remember, it might be worth discounting your products beyond what you normally price them to attract the highest amount of targeted website traffic. - Aim for a higher merchant rating. At shopping sites like Yahoo Shopping and Shopping.com, as you attract more customers and get positive reviews, your merchant rating gets higher. That means you'll appear higher in the listings, too.
- Include your keywords in your product listings. Some shopping engines such as Google Base and MSN Live Product Search display listings based on their relevance to keyword searches.
When you upload your product listings to these sites using data feeds, you'll have the opportunity to describe your item in detail. This is your opportunity to include your top keywords.
Don't underestimate the extreme ranking power of the shopping sites. Follow these tips for getting a top listing, and you'll be attracting a ton more website traffic in no time.
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