ABOUT THE AUTHOR: Internet marketer Gary Neame specializes in teaching real people how to successfully start, build, and grow their own profitable online businesses on small budgets. To get instant access to the step-by-step strategies, tools, and resources. visit:All About Internet Marketing Tips
But how much exactly is a top ranking on Google worth? What can a top ranking on Google do for your business?
If your website isn't sitting at the top of the search engines, you're letting thousands of dollars worth of potential sales slip right through your fingers... it's that simple.
Here's why:
Over 40% of web users only look at the first page of their search results (the top 10 websites listed)...
So if YOUR business isn't listed on the first page, you're losing TONS of sales to your competitors who are!
Paid search results are worth $37.7 million per day
Google published its earnings last month. Google-owned sites (i.e. mainly the search results) generated revenues of $3.40 billion in the first quarter of 2008 (that's about $37.7 million per day).
Advertisers wouldn't pay Google so much money if they didn't profit from it. The dollar amount indicates how much it is worth to be listed on Google's first result page. And these numbers only represent the value of the paid search results.
Listings in the natural search results are worth even more
An iProspect study showed that 60.5 percent of Google, Yahoo!, MSN and AOL users selected a natural (unpaid) search result over paid search result as the most relevant on a sample query. 60.8 percent of Yahoo! and 72.3 percent of Google search engine users chose a natural search result as the most relevant
That means that you will get many more clicks with an natural search engine listing than with a paid listing.
In addition, studies by Enquiro and iProspect revealed that 60.5% to 70.0% of users trust organic results while only 30% to 39.5% of users trust paid results.
In late 2007, information about an internal Google tool that assigned dollar values to the search results leaked:

It turned out that the Google tool was used by members of the AdWords sales team to help prioritize new customer acquisition.
Natural results deliver a higher return-on-investment
As you can see above, a listing in the natural search results is worth much more than a listing in the paid results:
- web surfers click natural search results much more often
- web surfers trust natural search results more
Although natural search results generate the most amount of targeted high quality traffic, there is still a great deal of companies that continue to spend their entire marketing budgets on pay per click advertising instead of investing in natural search engine optimization.
Optimizing your websites for high rankings in Google's natural search results provides a much better return-on-investment than pay per click ads. The value of a listing in the natural search results quickly pays for the investment you have to make in natural search engine optimization.
The SEO solution:
The truth is you DON'T have to be a programming whiz or an Internet marketing master to drive TONS of free, targeted traffic to your website from the search engines.
“Discover The Secret SEO Club That Thousands Of Website Owners Are Using To Send Swarms Of Targeted Visitors To Their Websites For FREE..."
Using the right combination of simple SEO strategies can get you sky high search engine rankings for a lot less effort than you may think!
And here's proof... => Search Engime Marketing Lab
- Related Videos
- Related Articles
- Ask / Related Q&A
- The Basic Knowledge to Elite Economical SEO Optimization & Sem Process
- The Basics of Search Engine Optimization (seo) and Search Engine Marketing (sem) and What Each Does
- Difference Between Search Engine Optimization (seo), Search Engine Marketing (sem) & Internet Marketing
- Sem Costa Rica
- Search Engine Optimization Costa Rica
- Search Engine Optimization Firm
- Search Engine Optimization
- SEO and Sem Shortcuts, Spying and Stats to Dominate Google!




Using A Social Bookmarking Strategy To Increase Website Rankings
By: Hunter Foster | 03/12/2009Find out the Key to a Successful Social Bookmarking Strategy. Find out how I used my Social Bookmarking Strategy to get loads of Online Traffic to my Site and Increased my Google Search Engine Ranking.
Website Start-up Advice for New Businesses
By: James Hubbard | 02/12/2009New business website planners need to consider a lot of issues before commissioning a web designer. SEO should be the centre piece of all pre-development activity. This article offers a step-by-step guide to the important considerations of launching a new site.
My Final Review Of Web 2 Mayhem
By: Briton Carter | 02/12/2009Learn About Some Amazing Features That Will Get You Tons of FREE Online Traffic to Any Website You want! Follow My Steps and you will be well on your way to Better Google Rankings.
SEM consulting : Easy Ways to Market Your Website
By: Arun Kumar | 30/11/2009Promoting a website is considered one of the most important as well as the hardest aspect of managing one. The intricacies of carrying out the promotion process have several facts to it that probably most people are not aware of. It’s important to know here that promoting your website denotes routing visitors to it through various techniques.
A Review Of Web 2 Mayhem, Part II
By: Briton Carter | 29/11/2009Find Out How To BLAST Target Traffic to your Site with this 2nd part of my Review Of Web 2 Mayhem.
Review Of Web 2 Mayhem - My Experience
By: Briton Carter | 25/11/2009Get Ready To BLAST Traffic To Your Website And CRUSH The Competition With These Proven Tools and Techniques!
So You Want A High Search Engine Ranking?
By: Briton Carter | 24/11/2009While we all want to have a high search engine ranking, many of us don't know how to achieve it and keep it. There are some very simple tasks you can do to get a high search engine ranking for the website of your choice, and I can show you how!
What Is So Good About Social Bookmarking?
By: John Don | 23/11/2009The social bookmarking has evolved quickly over the last decade. The people are turning to social bookmarking for various purposes. The every day internet users like social bookmarking because it helps them to discover great websites with great content. The marketers are turning to social bookmarking because they like the potential that the social bookmarking has for the online marketing of the websites.
Experts SEO Club
By: Gary Neame | 14/05/2009 | SEOIf your website isn't sitting at the top of the search engines, you're letting thousands of dollars worth of potential sales slip right through your fingers... it's that simple.
How To Improve Your Information W.R.I.T.I.N.G.™
By: Gary Neame | 12/05/2009 | CopywritingThe Key To Creating Information Products That Sell Even In Overcrowded, Highly-Competitive Markets.
How To Get Free Traffic With Ezine Articles
By: Gary Neame | 12/05/2009 | Ezines & NewslettersHere are 7 Great Ideas To Get Free Traffic For Your Next Ezine Article
How To Increase Your Profit Through The "Backdoor"
By: Gary Neame | 06/03/2009 | Internet MarketingYou make a $97.00 sale and you say an emphatic "Yes!" as a smile breaks out on your face. This selling online thing is cool and it feels good to be getting sales.
5 Costly Viral Ebook Mistakes
By: Gary Neame | 06/03/2009 | EBooks5 Costly Viral Ebook Mistakes (Or, How To Make Viral Ebooks Work For You)
Search Engine Spiders and Your Web Site
By: Gary Neame | 20/12/2008 | SEMAre you sure that search engines understand your web site? Search engines see your web pages with different eyes than web surfers.
How to Convert Visitors Into Sales
By: Gary Neame | 20/12/2008 | Internet MarketingEven if you have obtained high search engine rankings for your web site under your important keywords, and even if you have hundreds of visitors per day, web surfers still might not purchase something on your web site.