What are targeted keywords?
Targeted keywords are those words which will connect to your website through organic
searches. These words are usually discovered with specific Internet tools such as
overture (inventory.overture.com), where you can identify keywords that are related
to your business. For example, if you sell laptops – ‘laptop’ keyword would be expensive
and unaffordable for a small business. However, you could use ‘lightweight laptop’,
‘large screen laptop’, and ‘custom laptop’ from the overture keywords tool.
Not only are these keywords less expensive, but they're actually more effective
because they end up converting your visitors better.
How targeted keywords are used?
Once you have selected your targeted keywords, you apply them into well-written,
quality content articles. The traffic of your website will be boosted in direct
proportion with the popularity of your articles. In order to use this method optimally,
you need to pay close attention to the use of the targeted keywords in your articles.
Here are some pointers:
1.Density - Use the keyword in three to five percent density, i.e. in a text of
500 words, the keyword should be repeated a minimum of 15 times and a maximum of 25 times.
Any more or any less would either be ignored or rejected by the search engines.
2.Placement - The targeted keyword should figure in the title and first paragraph as well
as the last paragraph. A few should be kept in the body – but that is optional.
3.Cohesion – the keywords should be used in such a way that they make perfect sense in
the context of the article. Just peppering the text with the keywords when they do not
make sense would prompt rejection by the search engine.
To Your Success!
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