In the last few months community websites or blogs became increasingly popular. Everyone wanted to share his or her thoughts or experiences with the world by posting blogs, comments, pictures or even videos. The best known websites are such as YouTube, MySpace or Flickr.
Due to the high attention those pages get, companies got the idea to use them as a part of their online marketing mix. They post news articles linking back to their website or even submit short ad movies on YouTube.
To make it easier to integrate a website in these Social Media services, it needs to be optimised (Social Media Optimisation = SMO), which includes the offer of RSS-feeds or the integration of flickr-galleries or YouTube videos. The result of those marketing strategies is to achieve a higher brand visibility and to increase the traffic on your website. However the kind of users who will click on your website might not necessarily be 100 percent the right target group. SMO on its own is not enough to raise your business to the next level - but combined with other classic marketing activities, SEO and/or Pay Per Click campaigns you will soon be able to see the rewards of your work.
Read your Do's & Don'ts list to ensure that your SMO campaign will be successful:
Do's
* Participate in the community and build a good reputation
* Build friendships within the community
* Spread outlinks ; people might link back
* Choose the right time of the day to submit your article; it is said that mid-day during the week is the best time
Don'ts
* Don't publish biased information
* Don't cheat by buying votes; in the long term it won't work and you will loose credibility and your reputation
* Don't break any rules in the community
* Don't publish irrelevant content
Contact Tetridia on +44 (0)20 8144 6655 for more information on how to raise your marketing to the next level using Search Engine Marketing.
Latest SEM Articles
Online Classified Ads Can Bring Free Traffic
By: Garey Simmons | 10/10/2008
Newspapers are what we typically associate with the standard classified ad. However, Internet classified ads can be far more effective at sales and generating traffic to your website. Classified ads on the web give people instant gratification when they choose to buy or click a link, unlike a newspaper.
How to Build the Right Social Media Network for Driving Website Traffic
By: Deepak Dutta | 09/10/2008
Are you spending too much time at social media sites like digg, facebook, stumbleupon, etc. to drive web traffic? Have you seen any substantial results from your efforts? You are not alone. Thousands of people try to promote their websites using social media tools and fail miserably due to the lack of a solid plan.
4 Killer Article Marketing Tactics To Grab More Enthusiasts For Your Online Home Business Opportuni
By: Juhani Tontti | 09/10/2008
You will get more motivated visitors for your online business opportunity, if you think the whole article marketing process piece by piece. By doing the details right, your online business opportunities grow both their visitor numbers and quality.
Search Engine Marketing 101: Create PPC Ads That Get Clicked
By: Derek Gehl | 08/10/2008
Looking for a search engine marketing strategy that will get you qualified traffic in a hurry? Pay-per-click advertising can do all that and more. The key is to maximize its power by writing an ad that will persuade the most eager buyers to click through to your website. Check out these three tips for creating search engine PPC ads that will deliver just that.
Get More Website Traffic From the Net's Top Shopping Sites
By: Derek Gehl | 08/10/2008
Why list your products on the top shopping comparison sites? In a word -- traffic. Lots more website traffic that's laser-focused on the people who are actively looking for what your site offers. And since shopping site listings rise to the top of the search engine rankings so quickly, a shopping site can be your pipeline to a top ranking for your top keywords and products -- without having to do any of the optimization work yourself! Find out how to rocket to the top of their listings.
How To Use Case Studies As An Effective Sales Tool
By: Deep Arora | 08/10/2008
When running your business it can often be difficult to know where to start to market your services and how to sell your product. Just because you are a great builder, accountant or dog groomer doesnt mean that you are a great salesperson!
Pay Per Click; A General Guide For Newcomers To Online Advertising
By: Thomas Pretty | 08/10/2008
A brief and introductory guide to pay per click advertising and the differences between Adwords and Adsense.
The Big Mantras of Search Engine Marketing
By: Naman Jain | 08/10/2008
No business on the web can flourish without optimum search engine marketing techniques. Search engine marketing is required in order to promote and make website more profitable and effective. Here are some tips for the same.
More from Lea Loana Roelz
Next Generation Mobile Phone - the Iphone
By: Lea Loana Roelz | 16/07/2007 | Business
When there are hundreds of people queuing outside a store, some even during the night, there must be something special going on - the premier of a Hollywood Blockbuster perhaps? Far from this - it is just a mobile phone - the brand new iPhone. Lets see what the hype is about...
How to Find the Right SEO (search Engine Optimisation) Company
By: Lea Loana Roelz | 14/06/2007 | SEO
You have made the decision to move the marketing of your business online.
But now it is very important to check carefully before choosing a SEO company. Look out for a professional and reliable partner you know you can trust with your brand values. Read on if you want to know which crucial points you need to consider when looking for hiring a company to raise your online business.
Get your Business Noticed - the Right Way!
By: Lea Loana Roelz | 06/06/2007 | Internet
80% of first time visitors arrive on a website by following a link from a search engine, which makes clear how important it is to appear high in their ranking.
To increase traffic the website should rank top in the search engines, such as Google or Yahoo; the higher the better. In order to have a successful ranking website it is vital to optimise 'content and code' for Search Engines, now even more than ever.
The Importance of Search Marketing
By: Lea Loana Roelz | 22/05/2007 | SEM
In the past years the Internet has become increasingly popular and is now an essential part of our daily life. With its popularity steadily increasing companies realised this new and untouched opportunity to win new clients and started moving their business online.
Internet 
