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SEARCH ENGINE POLICE BLOTTER
Beside the items listed in Code of Ethics for Optimization, there are other ways that a website can be labeled a "spammer" and find themselves banned from the search engines.
The major search engine companies have defined "spam web sites" to have:
1. Useless or bogus web page content
2. Automated pages
3. Multiple domains or sub domains with essentially the same content
4. "Sneaky" redirects
5. Cyber squatting (for example www.yahhoo.com)
6. Identity theft/pagejacking
7. Linking to "bad neighborhoods"
8. Replicated web pages, i.e., affiliate programs pages
Linking to "bad neighborhoods," like link farms is considered a deceptive practice because the link is purely to boost a site's popularity. Even if your site is not linked directly to a link farm, if the site that you link to has a link to one of these sites, your site could be banned.
When you are considering web sites as link partners, visit the site and review all of their links to be sure your that your website doesn't become an "innocent bystander" victim of unethical search engine practices.
One of the ways that many web sites end up on the wrong side of the search engine police is by using any of the "automated submission" services on the Internet that grab your attention with the "submit your site to 50,000 search engines" tagline. When you subscribe to these services you will find that the majority of what they call search engines are really "Free For All" pages and other variations of this link farm strategy.
The email address to report spam is: spamreport@google.com
Or fill out their form at: http://www.google.com/contact/spamreport.html
For more information about spam guidelines, go to http://www.google.com/webmasters/.
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