For all those who are not aware of it, the fact is that there are four different kinds of major search engine marketing forms, 1) the crawler based search engines, 2) search engine directories that are manually maintained. 3) the paid inclusion engines and 4) the hybrid or meta search engines.
As the name indicate Hybrid search engines are a combination of two search engine forms. The crawler search and the search directories. The Hybrid search engine marketing techniques make use of both the crawlers and the human search techniques to provide the best and the most relevant results to their search.
The biggest search engines today, Google and Yahoo are both hybrid search engines which make use of both the above stated technologies in their search engine optimization technique. As a matter of fact the two have eventually evolved over the years to become hybrid. Yahoo was initially a directory but today it gets additional search information from Google as well. Where as Google, these days uses open directory results to increase the value of their search results.
This kind of search engine marketing is also referred to as Meta Search Engine Marketing. These are parallel search engines that combine the search of a number of search engines and search directories at the same time and lay their results together.
The meta search engine marketing techniques are of great use to users when a small number of relevant searches are required. They combine the most popularly hit results of all these search engines and present them in one list. It is also of great use to the advertisers as they are able to make the most out of their search engine optimization techniques. The Meta search engines guarantee a greater number of hits and traffic generation than the other techniques.
Where there are benefits of having meta search engines, this search engine marketing technique also has a number of disadvantages. The biggest setback is that you can only use simple queries in meta searches.
The purpose behind using different search engine marketing techniques is to increase the web traffic and to advertise and promote websites in the world web. Hybrid search engines too work on the same aspect of advertising and make search on Internet more relevant and accurate.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
What are the top 3 contextual ad networks?
By: nbayliss | 30-06-2008
What are the top 3 contextual ad networks?
Is The Internet Over?
By: Adier | 16-06-2008
Google Ads Official on Yahoo, Is The Internet Over? what can you say about this move by Google. http://www.profy.com/2008/06/15/googhoo/
Google Father's Day Logo
By: OscarG | 15-06-2008
Do you like the Father's Day Logo Google created?It's sweet and a little touching, but seems out dated, don't you think? Like it's taken from a fifties children's book.
Due to answering and asking questions on Yedda ...
By: profitbob | 28-05-2008
Due to answering and asking questions on Yedda, Google now generates over 210,000 hits when "profitbob" is Googled. How many hits is celebrity status?
Invite google to crawl and remove page without being administrator
By: ilana | 07-05-2008
Let's say that I wrote this page, but I don't own the site: http://israblog.nana10.co.il/blogread.asp?blog=118043&blogcode=4028515In the page there is a NOINDEX meta tag for two month already, but it could still be found on google.Is there a problem with the meta tags in the page?Is there a way to invite google to crawl my page and remove it, without being registrated as the adminisrator?
I am wondering what percentage of errors occur in ...
By: jenniferA | 25-04-2008
I am wondering what percentage of errors occur in high traffic web sites. I work for a company that has an e commerce site and there are errors that pop up here and there at check out and such...
Q&A Powered by:
Latest SEM Articles
Struggling to Find a Niche? Get 40 Keyword Suggestions
By: JR Lang | 19/07/2008
If you are struggling to find a niche here are 40 keyword suggestions that will generate tons of ideas for niches and micro niches. Also included are some guides and research tips for finding good and profitable niches.
Why CMS Is Just Becoming Popular
By: Mark Kimathi | 19/07/2008
For the longest time, CMSs have not been SE friendly. This means, if you were to use a CMS and your competitor used the plain old HTML pages, they would out-rank you in SEs every time.
Search Engine Marketing: Let's Make New Customers
By: Naman Jain | 18/07/2008
Internet is the center for getting information regarding anything. And search engines play a major role in it.
What Is Page Rank
By: Mark Kimathi | 18/07/2008
High rankings in natural listing of Search Engines a (SE) is one of the most coveted positions for the popular keywords.
Denver Search Engine Marketing Companies
By: Konrad Braun | 17/07/2008
Just remember if you cant do this by yourself or have no idea how to do this yourself, then there are people out there either business's or individuals that know how to do all this and not just how to do it but how to do it so your site is set to get the optimum amount of visitors to view your site.
Adsense Tips, Layout Optimization Tricks for Higher CTR
By: Konrad Braun | 17/07/2008
Google Adsense is most likely the best way to attract advertisers from across the planet to your blog or website. Submitting your blog to Google for approval and if google approves, you will get you to place their ads codes linking to products/services likely to appeal to the viewers of your blog or website.
Background on Search Engine Marketing
By: Alan Lim | 17/07/2008
Wondering where it all began? You don’t have to wonder any more. Take a look at the history of search engine marketing in this article.
Getting Ahead Of The Game With Speed PPC
By: Alan Largo | 17/07/2008
As an online marketer, I am well aware of the time and effort it takes to put together just one PPC campaign, let alone multiple ones. I also know the amount of money it costs to bid on Google Adwords if you use competitive keywords that are high in demand. Amazingly, I discovered pay-per-click management tools...
Internet 
