Overall what we have learnt is that keyword research is needed to successfully optimise your website for the search engines. You can learn how to do keyword research here, where you can download my free eBook We have also learnt that the title tag is the most important tag and that the Meta keywords tag are no longer regarded as being that important.
So your fed up, your annoyed because you have little to no traffic and your getting out ranked by everyone. Well you're not the only one, there are thousands of people who don't yet know how easy it can be to SEO your website for the search engines. There are some simple steps you can take to optimise your website for the search engines using some basic SEO.
Here are some step by step guides for performing SEO on your website for the search engines in 3 quick and simple ways.
Edit the title tag
Located just below the opening tag the title tag is one of the most important tags in on page optimisation. This title tag should be unique for each web page on your website. Don't waste space and place your company or website name in this part. Instead add keywords which are relevant to your website, the best way to add relevant keywords are by performing keyword research. This will help you to identify highly searched low competition keywords which won't be too hard to compete against.
Edit the Meta Tags (Description, keywords)
These are located below the title tag and their importance has been decreased in recent years up to the point that the keywords tag is no longer regarded by the major search engines.
Description tag
In this tag you want to place an easy to read, simple yet keyword optimised 160 character description of what is displayed on the web page. This is both for search engine usage and for users surfing the search engines who will read this section to find out what your webpage is about.
Keywords tag
This tags importance is no longer regarded however it is still worth taking a minute out to do. In this section you want to enter 4-5 keywords which are relevant to that web pages content.
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