Jenifer Helen has 5 years experience as a Search engine marketing manager, her key areas are pay per click advertising and search engine optimization. For more articles visit http://blogs.position2.com/ To view the full Q&A presentation visit http://www.position2.com/toughtimes-toughquestions.html.
I was excited by the large turn-out at the Q&A session I hosted in Santa Clara at SMX West—the popular conference for online and search engine marketing experts.
Leading up to the SMX conference what weighed on my mind was the obvious—our collective anxiety about the recession and the ubiquitous pressure to do more with less. Focusing the Q&A on strategies and spending choices across PPC, SEO and Social Media Marketing must have struck a chord because we covered more questions in greater depth than I anticipated.
The savvy search marketers at SMX zeroed in on questions like “PPC advertising–Technology or Human Driven?” and “Social Media Marketing for brand reputation monitoring and brand healing?”. Folks wanted to hear about Ford’s Scott Monty smartly using social media to nip a PR nightmare in the bud. I went on to explain how a major travel firm used the social media group at Position2 to turn around negative sentiment from a promotion gone wrong.
In these tough times, every search/online marketing manager and CMO is ready to listen to innovative approaches. I’m glad the Q&A lifted attention from each company’s specific business challenges and the sometimes arcane technical aspects of a conference for experts.
About Position2
Position2 is a full service search engine marketing agency, combining the performance goals of clients with a comprehensive and fully integrated methodology to increase traffic, leads, sales and brand identity. With delivery centers in the US and Asia, Position2 provides pay per click advertising (PPC) management, search engine optimization (SEO), social media marketing (SMM) and web analytics services. A personalized yet systematic approach allows Position2 to provide reliable services for clients ranging from startups to Fortune 500 worldwide. With a client management center in the US and a full service delivery center in India, Position2 provides a comprehensive range of SEM services that allow clients of all sizes to reach their customer acquisition goals with client friendly performance-based fees.
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