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Most of the webmasters use keywords for search engine optimizations and website promotion. However the placement of keyword is more important than the density of these keywords. With proper placement the chances of your getting noticed is optimized. On the other hand if the keywords are not placed in proper way and at the correct position then it may not give you the desired result as they might very well go unnoticed.
Question for you is that it is necessary to find out which one is the best location for the placement of the keyword. It is never the gutter or any place which might easily escape the notice of the viewer. So what would be the best place for your keywords appearing? It is the headlines where they should appear prominently. If the keywords are placed at the beginning of the headlines then they would be most effective.
People often confuse headlines with title. These two are completely different. Headline is not the Meta tag or title tag as in case of the title. The title normally goes under the hood while the headlines remain above it. The position is much more important than the location of the title. Of course the mechanics that exist under the hood are important but so is the decoration above the hood.
Ordinarily the search engines will look for the all important keywords. Therefore the short headline that comes in big and bold lettering is very important. Keyword appearing within these letters would be of prime importance for your website promotion. Keyword or keyword phrase in headlines is perhaps the best ways of promoting your website. Search engines will recognize keywords placed on the headlines well and then a few repetitions in the text body will serve the purpose extremely well for the search engine optimization. Since the keyword is well recognized by search engine spider, your chances of optimization are enhanced manifold by such uses.
It does not mean just stuffing keywords would be effective. You must remember that there is no alternative to quality contents.
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