If you take a trip through the many Search Engine Optimisation (SEO) forums on the internet, you'll see countless people discussing article marketing, all trying to figure out whether it's a good or a bad thing to do and whether it's worth the effort.
To be able to figure out whether article marketing is right for you, you first need to understand what you will get from it. Article marketing, properly executed, will bring you three things: traffic, backlinks and a reputation.
Many webmasters make the mistake of believing that submitting articles to ezine websites or article directories for reprint will result in instant traffic. This is not true. Article marketing can take time to have a sustainable impact on your traffic. This is because the traffic will not come predominantly from the article directory site that you submitted the article to. It's far more likely that the traffic will come from the many other websites that have picked up your article either via syndication, RSS or simply through reprinting it with your author links. This takes time.
Given that your levels of traffic and the number of backlinks out there to your site are inextricably linked, the real benefit of article marketing is not in the direct traffic it generates but in the backlinks created to your website via the author links. Although you can't really control the quality of sites that reprint your article in this way, there is still no substitute for quantity. You can then work separately on ensuring a decent number of high quality links are also established. This boost in the number of general backlinks to your site will reflect well in the search engine result pages (SERPs), possibly moving you higher up the results and improving your pagerank in the long term. There is still some debate in the SEO forums over the importance of backlinks and pagerank in search engine positioning, but it is generally accepted that having large numbers of quality backlinks and a resulting high pagerank is desirable.
One of the keys to successful article marketing is to ensure you always write on a subject that you have a sound knowledge of. A high quality article will be picked up and reproduced much more quickly than one thrown together or poorly written. Take time to think about your subject matter, how popular it might be, what keywords people will use to find it and what angle you want to take on the subject.
Don't get caught in the 'quantity over quality' trap. Yes, you will need to be able to write lots of articles to get significant benefits, but they will also need to be high quality articles. Don't sacrifice quality - you'll benefit in the long term. This is how you build your reputation as a specialist in your subject area. With hard work, quality articles and a little time, your article marketing strategy can establish you as a specialist in your field that others will seek out for more information. The only way is up.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Except tailgating will there be any other events ...
By: Rainlex | 18-08-2008
Except tailgating will there be any other events surrounding the game?
Mi Wi Game System
By: debbie | 18-08-2008
I was at a county fair in Hamburg, NY and a man was selling Mi Wi game systems. He said it was a "knock-off" of the WII. I went back to buy one and he had sold them all. Can you tell me where I could buy one? I know he said there was a website where you buy more games so, I am assuming there should be a website to buy the system.
Can Fuel Injector Cleaner Damage Fuel Pump
By: chrisf | 18-08-2008
Can fuel injector cleaner damage the fuel pump. I have a 2001 Pontiac Firebird with 72,000 miles. Two days after adding the fuel injector cleaner I had to have it towed to Pep Boys. It needed a new fuel pump, an $1100.00 repair.
2006 silverado engine light comes on when running ...
By: vinmanb66 | 17-08-2008
2006 silverado engine light comes on when running e 85
I have uno attack , missing instructions
By: uno attacker | 17-08-2008
I boutgh an uno attack, used. It is missing instructions to tell us what the cards mean can any one send me a coppy.
If search of recordes photos , personal belonging , juan archuleta ( korean war 1950-1951,
By: rooster | 17-08-2008
hi i am in search of information of uncle juan archuleta born sept 9,1928 colorado death ( korean war death aug,31,1951 disposed place north korea ,??) any kind in formation any photos of him we are in search of recordes / photos ? his personal belongins ,?/ army , he is burried in califorina in aroyo grande county cementery ,? with his parentes macario archuleta y wife elveria alice ,trujillo /archuleta his parentes lived in the town of oceano ,califorina ,,,,bensrod@aol.com
Q&A Powered by:
Latest SEO Articles
Let the Search Engine Optimization Experts in Maui Hawaii Take Your Website to the Top Rank
By: Paul Fitzgerald | 09/10/2008
Why exactly is Search Engine Optimization important? Typically, people have short attention span and have little patience.
Search Engine Optimization Marketing Through Articles SEO Submissions
By: Joel Mclaughlin | 09/10/2008
When it comes to obtaining links to your web site, this isn't always the easiest task. using seo search engine optimization marketing tactics will help you to save time and increase results. We have some great tips to help website owners get the links they are looking for.
8 Steps To Getting Your Web Site Crawled
By: Karen Scharf | 09/10/2008
Every SE has its own web crawler program and its own formula for ranking pages. However, while page factors might be ranked differently by different engines, the idea behind the web crawlers is basically the same. Getting your site crawled often is a good indicator that the SE finds your site important.
Techniques for the Secrets for Effective SEO
By: Alok Tyagi | 09/10/2008
Web design has assumed a great importance today with varied business activities being carried out on the internet. Hence, during web design and web development stages, the focus of the web designer must be to create search engine friendly web pages through effective use of SEO tools
Search Engine Optimization 101: the Secrets to Effective Keyword Research
By: Derek Gehl | 08/10/2008
Are your keywords targeting all the searchers who could benefit from using a product like yours? Find out the two main ways that people search for information online, so you can laser focus your keyword research and maximize your search engine optimization campaigns.
Top 5 Strategies and Tactics That an SEO Company Does
By: Wendy Ang | 08/10/2008
Search Engine Optimization is getting your content listed in all the top positions in major search engines like Google, Yahoo and MSN for your targeted keywords. When someone does a keyword search in a search engine for your particular subject or niche – you'll naturally want your site or content to be at the top of the
líst.
How To Do Search Engine Optimization
By: Deep Arora | 08/10/2008
Getting your site to rank highly in search engines is considered a necessary part of creating your online presence these days. Whilst it is possible to pay consultants to do this work for you, it is estimated around 75 percent of organisations simply do their own SEO work.
Why You Must Have a Site Map And How to Create One
By: Deep Arora | 08/10/2008
Once you have created your website, structured it around keywords and key phrases, established links and generally optimized it for search engine ranking without detracting from its customer appeal; dont make the one mistake that can potentially undermine all your hard work.
More from Paul Docherty
4 Free Link Building Techniques for Amateur Web Site Owners
By: Paul Docherty | 12/01/2008 | SEO
Having made the bold and somewhat reckless decision to try and help get a small website off the ground recently, I was forced to research techniques for promoting a website for free. I'd never done this before but I've since found a few simple ways of building good links across the internet to a website (backlinks) without spending any money.
Ebooks: are They Right for You?
By: Paul Docherty | 01/11/2007 | EBooks
If you've been looking, you'll have noticed that the use of ebooks has exploded over the last five years. Just look at Ebay to see how many are being peddled as the answer to all of our prayers and the key to health, wealth and happiness. So why have ebooks taken off as a concept? Why are the marketeers, self-help gurus and even the snake oil merchants using them and how do you know if they're right for your writing project?
Badly Written Articles are No Good for your Business
By: Paul Docherty | 07/06/2007 | Marketing
Since article marketing is becoming a more common practice, are you happy that the standard of your articles is reflecting well on your business? Get some valuable advice on how to improve the standard of your writing - it'll reflect well on you.
Getting the Most From your Meetings
By: Paul Docherty | 20/03/2007 | Communication
How many times have you been to a business meeting and wondered just what it was all about or why they had bothered calling it in the first place? Unproductive and unnecessary meetings can be aggravating for everyone involved. Take some basic advice on how to make your meetings more productive and worthwhile.
What is a Writer's Style Guide and Why Would I Need One?
By: Paul Docherty | 10/03/2007 | Writing
Do you know what a style guide is? Do you use one already? If not, find out what a style guide could do for your writing, especially if you're a home-based or freelance writer.
Is the Standard of your Writing Affecting your Job Chances?
By: Paul Docherty | 11/02/2007 | Careers
Some basic advice on writing your CV or resume. Many people don't realise that the standard of writing in your resume will directly affect your chances of landing the job you're looking for.
The Growth of Freelance Writing as a Viable Home-based Business
By: Paul Docherty | 11/02/2007 | Home Business
Now that the internet has made the world feel like a smaller place and the thirst for written information is at an all time high, many people have realised that feelance writng can now be a viable home-based business opportunity for anyone with the drive and skills to succeed.
Good Quality Writing is a Key to Today's Internet Success
By: Paul Docherty | 05/02/2007 | SEO
Good quality writing is a key to today's internet success becuase of the way that some of the major serach engines rank web pages and written content. Get some basic pointers to make your writing the best it can be and take advantage of what good quality content can do for you.
Internet 
