An online entrepreneur would like his website to be the first name in the result that search engines throw up for relevant topics. At times, you must have come across a certain Search Engine Optimizer (SEO) that guarantees a place of your website in the top 10 results. This is exactly what you want, but exactly something you mustn’t buy!
No company on earth can assure you a forefront place in the search engines. There exists no SEO tools that can make your site attain overnight popularity, but what exists are merely some tricks, which the SEO firms use to make some quick bucks. However, their tool will do your site anything but good. Assume that this works and your site is right on the top of the search results, and stays for quite a period of time. But no sooner than the search engines get across these tricks, than they will impose a penalty. That’s what a black hat SEO is – fooling the search engines. For the benefit of one’s own business, one should shy away from such SEO firms and avoid the following things:
Surfing pages with keywords:
Cramming the pages of your website with the main words, fonts and color, etc., can easily make the search engine find out that the result will be degrading for their website and will get you banned, like for instance, getting banned from the output of Google or Ask Jeeves.
Invisible text:
This is almost the same as cramming the key words. Invisible text is considered a big spam by the search engines and can be extremely harmful for your website, so why use it in the first place?
Doorway pages:
These are the non-existent or the fake pages which are accustomed to being displayed for specific words or phrases which are viewed mainly by the search engines rather than the visitors. The entire logic behind the building of a Search Engine Optimizer is to enhance the experience of the user, and getting web pages that no living person can ever view will surely not be viewed as immoral. Many main search engines like Google, etc. have severe policies to combat doorway pages.
Linking farms:
Many popular search engines are against artificial linking like link stuffing and link farms, etc. So linking farms will do nothing but get your site banned from the database of the search engine.
It can be concluded that whatever the search engines view as being spam or junk, is banned by them. Most of the techniques are bound to get you result in the short-term, but in the long-run, a ban or a flag is all that you will get. Moreover, using a black hat SEO also raises serious doubts on the credibility of your website and business that you’re pursuing online.
So rather than opting for a SEO, its better to get your site fixed by page optimization. And while doing it, it’s better not to keep in mind the search engines. The main priority should be the benefit of your end-customers. If you’re being loyal to them, the net result will automatically follow and instead of gaining popularity by immoral means, you’ll gain it even without these SEO, and the search engines respect that!
Related Articles
Searchjohn.com Search Engine
By: Searchjohn | 06/12/2007 | Link Popularity
SearchJohn.com International Search Engine and Serach Directory
Are you Keyword Stuffing?
By: Vernon Riley | 24/04/2008 | SEO
Are you Keyword Stuffing? If you are you could end up getting a ban from the search engines. So find out what it is and how to avoid it.
Last Gasp Of Black Hat SEO!
By: Mugambo | 30/05/2007 | SEO
Until recently the black hat seo community has been able to game the search engines and thereby make wild sums of money by manipulating loopholes and flaws in the search engine algorithms. With the super-smart search engines of today, that has all changed. In fact many prominent black hat seo practitioners have thrown in the towel and gone white hat!
How You Can Increase Your Search Engine Traffic
By: Jim Christian | 22/01/2007 | Internet
Are you the owner of an online business? Whether your business specializes in selling products or services to the public, you need to make sure that your business is seen; how else will you be able to make money? The only problem with getting your business seen is that it...
Role of Meta Title Tag in Seo
By: Prashant Shukla | 28/05/2008 | Internet Marketing
Do you want to secure a top ranking in search engine result pages(SERP)? In this article, I have tried to focus mainly on 'Title Meta Tag' that how a good Title Meta Tag can render a great help in optimization of a website.
Knowing Black Hat SEO
By: Miskandar Eko Sembodo | 11/12/2006 | SEO
You should know the characteristic of black hat SEO clearly. Knowing this will avoid your websites being banned by Search Engines.
In the Beginning....,then What?
By: Felton Thompkins | 13/12/2006 | Affiliate Programs
....if you can keep in mind that you are a prime target, you will have a good chance of making it in this business.
Telling Goole About Inbound Links to Rank Higher on Google
By: Kyle Ware | 25/10/2007 | SEO
The Internet is vast and there are billions of webpages out there all needing to be indexed by major search engines such as Yahoo, Google and MSN. Not all of these pages have yet been indexed. Inbound links are the key to higher ranking on Google. If Google doesn't know who links to your site then your Google ranking is being affected.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Since you have Internet, you write less or more?
By: qzmaster591 | 09-07-2008
Since you got internet, the number of postcards and letters increased, decreased or stayed the same?
What is a TB50TR - 400error
By: Sally | 08-07-2008
what is a TB50TR - 400error
Child Pornography on Craiglist
By: Marcie | 02-07-2008
Child pornography is arguably one of the worst things that enjoy the internet and the web 2.0 rage. If Craiglist insist on having a pornography section, are they in part at least responsible for perpetrating the porn trade? Are they doing enough to redeem themselves?
Firefox
By: Kibbutz | 20-06-2008
What are the advantages of the new Firefox browser (please don't get technical)?
I work as software engineer. Can I build my own web site without being fired?
By: Ranimi23 | 16-06-2008
I am going to open my own web site and also write there a column, but I'm afraid my boss won't like this hobby. It will be a big application and I will need to work on it on my spare time. I like my work and I like also to program outside my work. Can I do that or it will be talking a big risk?I don't want to hide this web site, because I do believe it will be a great success, I just don't know if this collide with my work. I do progarm web sites at my work, but not like what I am planning to do. This web site may be some day a real company, I don't know what will happen but I love the idea of doing it. Please advise how to behave. I do know big companies started from people who had worked while they started their own thing.
Filtering non-adults
By: Eyals | 16-06-2008
What ways are there to filter non-adults? (besides just asking or requesting credit card numbers)
Q&A Powered by:
Latest SEO Articles
VIP Marketing Tips: Making SEO Work for Google
By: Andrew Shiveley | 20/07/2008
Making your website appear as the first result to search of those keywords is possible and, as long as you choose the best and most appropriate keywords for the SEO search plan you have in mind.
Here are useful tips in making your site SEO for Google.
SEO Outsourcing: How To Make It Work For You
By: Andrew Shiveley | 19/07/2008
This article is here to hopefully answer SEO outsource questions and help you get your site pulling in the traffic you'd like to see. Remember, traffic is the lifeblood of your website, and SEO is one of the best traffic generation techniques you can employ. Let's get to work.
How to Get Online Ads For Free
By: Brian Armstrong | 19/07/2008
Getting your advertising for free may be as simple as writing in dry-erase marker in your car window the phone number people can call to find out what your car is selling for... but I suspect you're reading this article to find out how to get massive advertising for free. There are plenty of ways to accomplish this. Here's a few for starters.
How to Use Social Bookmarking Sites
By: pntglobal | 19/07/2008
Social bookmarking is a way for Internet users to rank and store websites, blogs, articles, videos and other types of website content. It is also a way for people who make money from websites, blogs, and affiliate marketing programs to increase their visibility and earnings.
New Technologies Detect Black Hat SEO Methods
By: Sarah Folgea | 19/07/2008
Black hat SEO is the method that tries to trick the search engines by means of unsavory ways gain higher search engine rankings. Some of the methods used in black hat SEO methods include cloaking, hidden texts and doorway pages.
SEO With Title Tags and Meta Tags
By: William King | 18/07/2008
So many people don't realize how much a simple change to their title and meta tags can make a massive difference in the search engines. This article will tell you how it needs to be done.
Attain Good Ranking Through Search Engine Optimization
By: Naman Jain | 18/07/2008
Search engine optimization is used in order to get your website ranked in the search engines. Good ranking in the search engines mean a better visibility and greater output.
Organic Seo: You Deserve it for Making Profit
By: Naman Jain | 18/07/2008
Internet means search. No one can deny this fact and that is why companies with online presence are opting for companies offering organic SEO.
More from William King
Tips for Developing Great Teams in an Organization
By: William King | 31/01/2008 | Organizational
This article outlines how to create efficient teams within an organization and achieve the greatest productivity and profits through teamwork effectively.
Sustaining your Important Clients is the Key to Success
By: William King | 31/01/2008 | Marketing
In this world of competition, it’s not easy to get business from new clients. This article will help you to maintain good relation with your previous clients, so that you can get business from them.
Surviving in a Changing Market
By: William King | 31/01/2008 | Marketing
Changing market trends means constant review of marketing strategies to appeal to old and new customers and staying ahead of the competition. This article has some suggestions on what you can do.
How to Deal With a Job Loss - a Hidden Blessing in Disguise
By: William King | 31/01/2008 | Careers
Downsizing is one frightful demon for employees. If you have been a victim or you’re afraid you’ll soon be one, this article will help you in getting rid of the anxiety and let you know how it can be a blessing in disguise. The article gives you a direction to follow after you have lost your job.
Leadership Matters in Managing Change Effectively
By: William King | 31/01/2008 | Leadership
Leadership plays an important role for any change in business or service organization. The article brings out a fact of the importance of leadership in management of a change process. It also throws light on the reasons for resistance to change and how these can be effectively managed by a correct leadership oriented approach.
Helpful Tips to Motivate your Employees
By: William King | 24/01/2008 | Management
This article provides tips which will help the owner of a business to motivate his employees effectively, especially by interacting with them personally, and by maintaining good working conditions.
Do Brands Matter to Customers?
By: William King | 24/01/2008 | Marketing
This article highlights the importance of branding and some key things that management should consider while building a brand, whether it’s a new or a developed one.
Communication – a Weapon to Win a Business Battle
By: William King | 24/01/2008 | Management
If things are not going well as far as your business relationships are concerned, there is a need for you to find out how effective business communication can be handled. This article will show the issues regarding business communication that will help you to enhance your business. Below discussion throws light on various aspects of business communication.
Internet 
