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Every website owners know what keywords are how they are used within search engines. However, many website owners do not know about long tail keywords. The use of long tail keywords can bring in more targeted visitors than the typical keyword phrases. Long tail keywords take full advantage of the search terms used by users looking for specific information, products and services.
What are Long Tail Keywords? This question is best answered with examples:
Niche: dogs
Obvious keywords: dogs,puppies,
Long tail keywords: how to train a puppy, dogs dental health, best food for dogs,
Niche: baby
Obvious keywords: baby, babies,infant,
Long tail keywords: baby health checks, best formula for babies, blue infant clothing,
How Long Tail Keywords Work to Your Advantage
Long tail keyword phrases are a more targeted way to bring website visitors in from search engines and your marketing efforts. Individually, a long tail keyword phrase will not bring in many visitors but can bring in more customers. Because the visitor found the website searching for a targeted phrase, the content of your page that is based on that phrase will hold their attention. Consider using several long tail keywords on the pages of your site. Long tail keyword phrases can bring in more visitors than a single, more popular search term,as you will be able to rank higher for those specific long term keywords.
How to Use Long Tail Keywords
It is best to use one to two long tail keyword phrase(s) per page, with the most searched keywords in the title of your site. Long tail keywords should also be bold within your text to not only help you visitors see the exact phrase they were looking for, but also as a way to help search engines find your keywords. Long tail keywords can also be used in your website page files names, such as: http://www.mysite.com/best-food-for-dogs.html. When naming your files, make sure you always use your long tails, as it helps with SEO purposes!
How Do I Find Long Tail Keywords?
Google Adwords Keyword Tool can help you find common searched for long tails. Simply type in your main keyword and view the search trends to find the best long tails to you. You can also opt for a keyword tool such as Micro Niche Finder, which is a great tool any webmaster can use to gain better search engine positions.
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