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A misconception common among companies offering goods or services is that they only have to float a page and customers will snap it up. Let us face it. You are a financial wizard and few can beat you at that. You are a trader of uncommon acumen and your rivals envy at that. Or you may be a glib talker who could make people sit through the night listening to you. But making a popular site is none of these. You’ve got to offer something useful to the visitor to your website every time he logs on in.
This fact a web-experienced pro knows. How to market your merchandise is his business, for a web is a new medium born of technology and original thoughts. To make your site a beehive you must have the following for basics.
1. Useful information for your targeted audience.
2. It should be interactive—people should be able to express themselves.
3. It must have fresh ideas and fresh matter on a regular basis. A maiden visitor when returns to the site must find something new and useful to him.
4. Offer some freebies in the form of free download of information, game, software, video etc. Free lunch is something that is always appreciated by Citizens.
5. Original content is important. Users may come to your site once, but to keep them coming back you've got to have fresh original content.
The Web is an interactive, dynamic, and rapidly changing new communications medium which your Web site should reflect. Well knit, well edited, and timely original content set in an attractive, interactive, and consistent format are some traits of great Web sites.
Technically speaking, what makes your site most popular are easy navigability, easy access, eye-friendly fond and presentation but what makes visitors return are original contents and user-friendly facilities.
Whether it is activism site, arts site, auction site, or simple promotional site, commerce site, the above principles apply. One could look at the top web sites that get the best web awards for clue. The Hunger Site, for instance, is heavily interactive with following features.
- Sign a petition
- Send a e-card
- And cards are free.
- Sign up and get a free peace bracelet.
What it all boils down is this: A successful website is technology handled superbly + original thoughts for your targeted audience.
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