The Author
Author has a vast experience in the field of online marketing services. She is presently associated with ePurple Media, a web design company that specialises in e commerce web design, Community Website Development, web application development, etc.
Web site design is a lucrative field for service providers in the online marketplace. In fact, recent surveys indicate that more than 74% of web businesses are planning to invest more in the development of their sites than in any other service. It is definitely boom time for designers, who can expect more and more projects in the near future.
You do not need to be over the top to come up with a successful web site design. In fact, the key lies in being simple and to the point. Listed below are few of the basic techniques that can make for job a tad easier:
1) Be consistent with your design. Be it colours, fonts, templates, shapes and sizes, et al, your site should follow a fixed pattern. This will not only give a professional look to your web pages, but also ensure that your readers feel comfortable in browsing through your site.
2) Site navigation should be compact and comprehensible. All pages of your site should be linked back to the homepage or sitemap page. Link relevancy is extremely important – use anchor texts to facilitate the same. Make sure your visitors are not confused as they surf your site for required information.
3) Avoid the excessive use of banner advertisements. These flashy ads distract users and take away their attention from more important elements like web content. They might even irritate your visitors and increase the bounce rate of your web pages.
4) Keep the use of flash, frames and gaudy graphics to a minimum. These elements mostly increase the download time of web pages and often impede the process of search engine indexing.
5) Design the content-laden pages in such a way that the text is clearly visible. Use colours judiciously so as to render better readability to your web content. This cheap web site design technique can be quite effective if used in the right manner.
Lastly, pay attention to the programming of your web site. Code pages in such a way that they foster search engine crawling and indexing.
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