Clifinar SEO Seminar & SEO Tips & Tricks

In the last few weeks the internet has been filling up with a strange and interesting phenomenon. Had you searched the keyword Clifinar in any of the major search engines: Google, Yahoo and MSN, you would have received a blank page. But now, just 3 weeks later, you can see 10,700 results in Google, 5,550 results in MSN Live and in Yahoo! there are 33,200 results.

This is the work of just 20 individuals who are fighting for the number 1 position on Google’s search engine by the 10th of June 2008. The Clifinar Contest was born in order to put into practice what Clifton teaches in Clifinar SEO Seminars.

SEO is a tricky business. One day you’re up there and the next, you’re not. The traffic that comes from position 1 is equivalent to money. It’s a gamble and you cannot rest for one minute. You can never know for sure what your competitors are doing and how much of it they are doing. However, if you keep your eyes and ears open, you will continuously learn new ways of optimizing your website for search engines. In the Clifinar we are taught new creative ways to keep our clients in top positions on even the most competitive keywords.

So, you have a website, that’s great, but how are you going to get visitors to it? You need to get search engines to index your site so that it will appear on the search engine result pages when someone searches for a keyword relevant to your website. But it isn’t enough just to be indexed, you need to be the first 2 or 3 pages of the search engine to actually get any traffic. Ideally you should be on the first page in one of the top positions.

As taught in the Clifinar, the first important SEO activity is to make your website search engine friendly. That means that the structure of the site should contain Meta tags. Meta tags are placed at the head part of the html page and should contain the keyword you are trying to promote on your web page. You should have a meta title, Description and short list of keywords. Your meta tags should be readable by humans and don’t stuff them with keywords. Remember that the keywords you have chosen need to appear in the text of the page as well.

We’ve all heard that “Content is king”. But what does that mean? These days it isn’t enough that you have content on your website you need to have content about your particular subject all over the internet. That means you should spread your relevant content on article sites, PR sites, Blogs, Social networking sites, wikipedia, wikihow and other sites that allow you to build information pages with links. Don’t forget, all the content must be original.

This brings us to the next important SEO activity: linking. Linking is important because it shows the search engines that other people on other websites like your site and are recommending it. The websites you get links from affect the strength of your link. The best sites you can get links from are .edu, .gov and .org sites because they are usually regarded to be of high quality by search engines, but they are also the most difficult to get links from. It’s also good when your link comes from a website that has content that is relevant to your website’s but check the popularity of the site, the Google page rank and the quality of the site. When you ask for a link, make sure you get a link on a keyword that is important to you and not just a url or “click here”.

Directory submissions are another important SEO activity. There are free and paid online directories which supply links to your website. You should create links from both free and paid directories.

There are many other SEO activities that you can do and on the internet, if you are intent on getting the word out there, find out about SEO from forums, blogs and websites that provide information about the subject. And of course, attending conferences and Clifinar will help as well.