What Is It You Want To Say And How Does That Translate To Rankings?
Let’s talk unique web page content and SEO content strategy. A year ago I would have said go and write yourself all the content your little heart desires and you will get a good ranking and be fine in regards to SEO. But as mentioned in my Inbound Link Article, inbound links are valued very highly in reguards to SEO and ranking when marketing within Google, while content is valued more within MSN.
Web page content has its place and is very important not only the search engines eyes but also in the perception and eyes of your viewer. The more well written, relevant, unique web page content you have, the more the visitors to your site will think of you as an expert in your field. The search engines look at the unique content in somewhat of the same way, and they will give a good ranking to the page because they feel it’s valuable to what the person who searched for the information is actually looking for.
There are 2 parts to web page content and your SEO content strategy, well besides the fact it has to be well written.
1. The first part is it must be unique: This means for example on any given webpage no more than 30% of the information on that page can be identical to another web page on the web. There will always be some level of overlay but 30% is a good number to stay below.
2. The second part is it must be relevant: This means if the site is about tennis and the page is about tennis shoes you need to have content that pertains to tennis shoes on the page, yes that sounds obvious but you would be surprised at the number of sites I see that just don’t follow this rule well.
So, how is relevancy defined within the search engines? It’s a combination of the keywords in the Title Tag, URL String, and meta-tags and how densely they are within the content of the pages. A good keyword density is around 3% and Google is very strict with this so do not over this percentage. This number is derived by counting all the words on the page (which can be done in Word), taking the first keyword and figuring what percentage of the words that keyword makes up on the page.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
What is a favicon?
By: Kibbutz | 07-06-2008
What is a favicon?
Who would like to develop a trust business relationship and benefit from the great links I have for sale?
By: shmitche | 27-05-2008
I need trust based business relationship because... This is what I have to offer: 1)Permanent one way links. 2)In a network of 1000's of untapped websites: PR2 ? PR5 only (Class ? C). 3)Unique handwritten content only in this network and every post. 4)You can target and rank for any text link keyword you choose. 5)You can direct your link to any page you choose in your website. 6)Completely untraceable. 7)Only 5 dollars a link. 8)Content and links are distributed naturally (chosen from options by buyer through me) for SEO. Restrictions: 1)No porn, gambling, or black hat websites or cheap websites. I will have to authorize the site. 2)Security is tight there are no reports (I don?t have access for my own sites) only yahoo link search and a jump in rankings and traffic will be evident. 3)I only want to sell once a month to one client. 4)I will only sell $500 - $600. per month 5)Payment must be upfront (A must for system to work) 6)Will not reveal my source. Contact me for any questions.
Will the Link Building help getting good serps or the the unique content will do? Any ideas..?
By: Seo-company | 27-05-2008
Will the Link Building help getting good serps or the the unique content will do? Any ideas..? Any SEO Experts or Companies out there?
Can I submit someone else's website (into my ...
By: drabsv | 24-05-2008
Can I submit someone else's website (into my Google Webmaster Tools account) ?
What is the easiest way to increase your page ...
By: iwebmaster | 19-05-2008
What is the easiest way to increase your page rank ?
How many impressions are generated on blogs
By: pascal1234 | 13-05-2008
How many impressions are generated on blogs per month?Would be helpful if answer includes a link to the source.Thanks!
Q&A Powered by:
Latest SEO Articles
SEO Outsourcing: How To Make It Work For You
By: Andrew Shiveley | 19/07/2008
This article is here to hopefully answer SEO outsource questions and help you get your site pulling in the traffic you'd like to see. Remember, traffic is the lifeblood of your website, and SEO is one of the best traffic generation techniques you can employ. Let's get to work.
How to Get Online Ads For Free
By: Brian Armstrong | 19/07/2008
Getting your advertising for free may be as simple as writing in dry-erase marker in your car window the phone number people can call to find out what your car is selling for... but I suspect you're reading this article to find out how to get massive advertising for free. There are plenty of ways to accomplish this. Here's a few for starters.
How to Use Social Bookmarking Sites
By: pntglobal | 19/07/2008
Social bookmarking is a way for Internet users to rank and store websites, blogs, articles, videos and other types of website content. It is also a way for people who make money from websites, blogs, and affiliate marketing programs to increase their visibility and earnings.
New Technologies Detect Black Hat SEO Methods
By: Sarah Folgea | 19/07/2008
Black hat SEO is the method that tries to trick the search engines by means of unsavory ways gain higher search engine rankings. Some of the methods used in black hat SEO methods include cloaking, hidden texts and doorway pages.
SEO With Title Tags and Meta Tags
By: William King | 18/07/2008
So many people don't realize how much a simple change to their title and meta tags can make a massive difference in the search engines. This article will tell you how it needs to be done.
Attain Good Ranking Through Search Engine Optimization
By: Naman Jain | 18/07/2008
Search engine optimization is used in order to get your website ranked in the search engines. Good ranking in the search engines mean a better visibility and greater output.
Organic Seo: You Deserve it for Making Profit
By: Naman Jain | 18/07/2008
Internet means search. No one can deny this fact and that is why companies with online presence are opting for companies offering organic SEO.
How the Age of Your Website Can Affect Your Website Search Engine Rankings
By: Sarah Folgea | 18/07/2008
Find out whether it true that the age of you website and other websites have a direct effect on your site rankings and success?
More from Bill Ross
Website Rankings and Website Maturity
By: Bill Ross | 13/05/2008 | SEO
With the introduction of the “theoretical” Google Sandbox it is more difficult for a site to be launched and instantly rank well for competitive key terms. The importance of choosing the correct
Internet 
