 |
Content Management Systems Equal Business Suicide!
Author: Ben Kemp  | Posted: 30-01-2007 | Comments: 0 | Views: 675 | Rating: (67)  (?) 
One of the fastest way to minimise your chances of web business success is to use a Content Management System (CMS). There are a number of open-source CMS products, such as phpWS, Mambo, Plone, Drupal, Geeklog, Siteframe, and phpNuke etc and and a plethora of proprietary CMS products espoused by individual web design companies as the answer everything from lack of HTML knowledge to rapid shopping cart deployment etc.
Expressing this in simple terms, its said that possibly as high as 80% of online purchases are made from leads generated by search engines. CMS systems place a huge handicap on achievable Search Engine rankings. meaning there is a direct, immediate and practically insurmountable conflict with business aspirations. There are multiple reasons for this.
Duplication of Content
Search engines loathe duplicate content. In the average CMS, there are numerous common design elements, images, HTML and/or JavaScript code blocks etc, which are portrayed across ALL sites using the same system, and this is not a good thing.
Many CMS systems make it hard to impossible to generate unique page Title, Description & Keyword meta-tags, meaning all pages can look identical in search engine results. Many CMS systems do not permit you to assign keyword-rich image names, or apply unique and specific image ALT tags, and the page file names are usually not directly controllable. Few CMS systems allow you to easily add anchors on specific pages, and to link to those anchors from other pages. All of this translates into losing you valuable search engine optimisation opportunities.
Shared IP Addresses vs. Unique IP
Proprietary CMS systems usually go hand in hand with a "total package deal" that includes web design, web hosting and CMS.
The hosting is invariable on a "shared server" meaning your site has the same IP Address as all other sites on the server. Should a situation occur Where another site or sites are offering very similar or identical products and services, there is a potentially serious conflict of interest which the web design & hosting company will probably not advise you of! The first
site is highly likely to be given priority rankings and treatment by the search engines, and all subsequent sites are highly likely to be consigned to oblivion as Search Engines will probably regard them as "duplicate content!" So two or more "Christmas gift shops" on the same "shared server," or two or more "human resource consultants" face a problem they will be blissfully unaware of. Having a unique IP address assigned to your site is far more sensible!
Usability
Open-source CMS systems are written by geeks and nerds, for other geeks and nerds. It is painfully obvious that none are written by people with the faintest understanding of search engine optimisation, or an awareness of the old adage "form follows function." As for "usability testing" there is no demonstrable evidence that any research and science has been applied to either the user or the administration interfaces! Unfortunately, the same criticisms can be levelled at the commercial CMS systems on offer.
CMS and Being Held To Ransom
In terms of the proprietary CMS systems, you are also seriously at risk of being captured and held hostage by your web design company, because they now "own" your site and you cannot easily escape without sacrificing your total investment. In this respect, use of CMS demonstrates a complete lack of business risk analysis. From that point on, you can also be
systematically milked like a cash cow for every amendment, change, edit etc that they carry out on your behalf! Believe me, it happens every day... and I've seen people charged $90 for a simple edit that took me less than 2 minutes to implement!
CMS Saves You Money?
Yeah, right!!! The overheads of managing a CMS are usually far in excess of managing a conventional site. Content percentage-wise, most sites actually change very little, and the majority of pages are static and do not change at all. CMS is total overkill for the average business site.
Stand Out from the Crowd
To succeed on the web today, you need to be a clearly unique entity, with original content, properly organised, logically described, and all pages must be optimised for a set of specific keyword phrases that accurately describe your products or services. Anything less is a compromise, and is to YOUR business detriment. A CMS system has a direct, negative impact on almost all desired outcomes - from minimising business risks, improving search engine rankings and prompt return on investment.
Rate this Article:
Current: 0 / 5 stars - 0 vote(s).
Article Source: http://www.articlesbase.com/seo-articles/content-management-systems-equal-business-suicide-98350.html
|
Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free! |
|
Related Articles
2zen and the Art of Joomla Web Development - a New Way
By: M Thompson | 18/01/2008 | Web Design
Think you don't have the time, resources or technical know-how to create, and manage successful PROFESSIONAL websites?
The Five Basic Elements Of Web Design
By: Semul Johnson | 13/11/2007 | Internet
The basic elements and principles involved in web design are true for all other types of design. These principles will show you the most effective way to put together the various design elements to come up with a good and effective site. A good web design company emphasizes the fact...
Drupal 6 Book - Review
By: Shriharsha Bhat | 21/04/2008 | Publishing
David Mercer's Drupal: Creating Blogs, Forums, Portals, and Community Websites introduced me to Drupal 4.7. When I learned of a new Mercer title from Packt I offered to review Building Powerful and Robust Websites with Drupal 6. If you are impatient and read only the first and/or last para of things then to cut to the chase - if you are new to Drupal and content management systems you need this book. So, go and buy it now!
Set Up an Online Store Using New Drupal E-commerce Book
By: Shriharsha Bhat | 22/04/2008 | Information Technology
Selling Online with Drupal e-Commerce is a new book from Packt which will help users to sell online using the award-winning open-source Drupal web application. Written by Michael Peacock, this book provides the essentials of getting an e-commerce website up and running with Drupal
Four Principles Of Basic Web Design
By: Chad Criswell | 18/05/2007 | Internet
In this day and age where anyone, including a five year old, can use software tools to write a basic web page it is more important than ever to be aware of and follow some of the principles of basic web design. This list of web design basics is by...
Smart Websites for Smart and Busy Business Owners
By: Shahar and Nash Boyayan | 21/05/2007 | Online Promotion
Have a website that needs updating but the designer ran away? Want to start on the web but don't know where to start? Here's what you need...
Web Design Choice Of Fixed Width vs Liquid Layouts
By: Semul Johnson | 09/11/2007 | Internet
If you have worked long enough for your web design company, or if you have tried designing a site on your own, you should already know by now that there are two kinds of web page layouts that you can choose from. Fixed width layouts are those wherein the width...
Web Design Basics You Want To Know
By: Semul Johnson | 09/11/2007 | Internet
Here are some of the basics of web design that you should know on your own without your web design company having to teach you:
Web Design- on Graphics
Always think small. In order to optimize your page and avoid slow loading pages, make sure you set your graphics to a...
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Free written material where can I find ?
By: LGaudette | 23-06-2008
I am looking for free material that is writte for web sites and pictures that i can put on mine.
Where can I find free power point templates ...
By: amitre | 15-06-2008
Where can I find free power point templates (professional business templates)?
I am looking for a WEB designer to partner with my ...
By: mndave0002 | 11-06-2008
I am looking for a WEB designer to partner with my business plan and wonder if you can find an independant one who can do teh complicated high page web design I need. Also what type of percentage?
What is a favicon?
By: Kibbutz | 07-06-2008
What is a favicon?
Recommendation for a CMS
By: NoProblem | 05-06-2008
What is considered to be the best Open Source CMS to run a high scale Web site?Can you point to some links?
End-user monitoring
By: AllianceBuilder | 02-06-2008
Does anyone have knowledge of end-user monitoring technologies for improved support?
Q&A Powered by: 
Latest SEO Articles
SEO Outsourcing: How To Make It Work For You
By: Andrew Shiveley | 19/07/2008
This article is here to hopefully answer SEO outsource questions and help you get your site pulling in the traffic you'd like to see. Remember, traffic is the lifeblood of your website, and SEO is one of the best traffic generation techniques you can employ. Let's get to work.
How to Get Online Ads For Free
By: Brian Armstrong | 19/07/2008
Getting your advertising for free may be as simple as writing in dry-erase marker in your car window the phone number people can call to find out what your car is selling for... but I suspect you're reading this article to find out how to get massive advertising for free. There are plenty of ways to accomplish this. Here's a few for starters.
How to Use Social Bookmarking Sites
By: pntglobal | 19/07/2008
Social bookmarking is a way for Internet users to rank and store websites, blogs, articles, videos and other types of website content. It is also a way for people who make money from websites, blogs, and affiliate marketing programs to increase their visibility and earnings.
New Technologies Detect Black Hat SEO Methods
By: Sarah Folgea | 19/07/2008
Black hat SEO is the method that tries to trick the search engines by means of unsavory ways gain higher search engine rankings. Some of the methods used in black hat SEO methods include cloaking, hidden texts and doorway pages.
SEO With Title Tags and Meta Tags
By: William King | 18/07/2008
So many people don't realize how much a simple change to their title and meta tags can make a massive difference in the search engines. This article will tell you how it needs to be done.
Attain Good Ranking Through Search Engine Optimization
By: Naman Jain | 18/07/2008
Search engine optimization is used in order to get your website ranked in the search engines. Good ranking in the search engines mean a better visibility and greater output.
Organic Seo: You Deserve it for Making Profit
By: Naman Jain | 18/07/2008
Internet means search. No one can deny this fact and that is why companies with online presence are opting for companies offering organic SEO.
How the Age of Your Website Can Affect Your Website Search Engine Rankings
By: Sarah Folgea | 18/07/2008
Find out whether it true that the age of you website and other websites have a direct effect on your site rankings and success?
More from Ben Kemp
Suicide in Cyberspace -Your Outward Links Can Kill Your Rankings
By: Ben Kemp | 21/08/2007 | Link Popularity
Link building strategies have, for most people for a long time, revolved around reciprocal link exchanges. BUT... the rules have changed... significantly! ome links are bad, and can put a worl of hurt on your rankings.
Website Business Risk Management
By: Ben Kemp | 19/06/2007 | SEO
Is placing all the eggs in one basket, in the form of 1-stop shop website design, maintenance & hosting the best option? In my opinion, it most definitely is not! Keeping all website elements separate is sound business risk management practice!
Blog Search Engine Optimisation
By: Ben Kemp | 23/03/2007 | SEO
Attention to detail in Blog posting generation and publishing, plus Search Engine Optimisation finesse on the page production, will deliver dramatic improvements to blog traffic and ensure that visitors get exactly what they were seeking due to the resulting accuracy of your content cataloguing.
What The Hell is... Latent Semantic Indexing
By: Ben Kemp | 21/12/2006 | SEO
Latent semantic indexing (LSI) is a concept whereby your site is also assessed on content other than the keywords that you are obviously targeting in the on-page and off-page elements of the site.
Location, Location, Location - Is Your Site Located Where Your Customers Are?
By: Ben Kemp | 14/10/2006 | Web Hosting
The importance of your web servers physical location to your site rankings, traffic and consequent success.
Multiple Domain Name Penalty
By: Ben Kemp | 12/09/2006 | Web Hosting
If you own a web site AND you have multiple domain names registered, you might want to read this with your full attention.
How to Market Your Blog for Optimal SEO Gains
By: Ben Kemp | 28/06/2006 | Online Promotion
Ok, so you've created your nice shiny new blog, and you've been adding high quality postings containing lots of useful information on a regular basis for a few weeks (or months)... whats next?
Avoiding Disaster - How to Choose an SEO Firm
By: Ben Kemp | 25/06/2006 | SEO
Judging by the horror stories from clients who have arrived on my doorstep after being ripped off by sharp SEO operators, in some instances there is evidence of a serious deficiency in both ethics and skills.
|
|
Internet 
