Remember Me
forgot your password?

Different Kinds of Keywords

Keyword can be classified into three categories :

-Single word Keyword

-Multiple word Keyword

-Keywords based on Theme

Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection or Keyword Research as it is called technically, where we use special tools to find out a list of Keywords (search terms) searched by targeted audience, recently. Keyword can be single word, two or three words, multiple words and theme based.

Let’s detail each of these one by one . Understanding these categories of keywords would also help one to decide as to their targeting on specific pages.

#Keyword of Single word

Keyword of Single word is used to target a large traffic but leads to highly competition category of sites. Keyword of Single word are known as generic Keyword(s) where we target general audience. Keyword of Single word does not help to target a specific page for a specific audience.

Although, Keyword of Single word helps in bringing huge traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three keyword to find out their required information.

Instead single word keywords are good theme keywords.

We can use these primary keyword 5 to 7 times in a web page for good theming according of a site. The inside pages of the site can qualify these themes into product or service categories by adding qualifiers to these theming keywords.

Example:

Keyword “Services” will produce result of all the web sites related to Services which can be United States Department of Health and Human Services, The Substance Abuse and Mental Health Services, direct Services, online Services, offline Services, Indian Services, American Services, food Services, agricultural Services, business Services, free Services, paid Services, etc.

#Keyword of Multiple words

Keyword of Multiple words is used to target a specific traffic, which leads to high sale, top position in search result listing as well as improves page rank competition. Keyword of Multiple words are known as Specific Keyword(s) where we target a specific audience & not general searcher. Keyword of Multiple words helps to target a specific page for a specific audience.

Keyword of Multiple words, more often than not are location specific and related to geographic area of your intended services or products.

#Keywords based on Theme

Keyword based on Theme are used to target a highly targeted audience, which leads to quick high sale, top position in search result listing as well as boosts page rank. Keywords based on Theme are known as Conceptual Keyword(s).

Keywords based on Theme consists all possible primary Keywords related to the web site therefore attracts high traffic of targeted audience. Keywords based on Theme add quality by providing Keyword Rich Text to search engines, which improve results and provide targeted search result listings.

Keywords based on Theme are used in each page of web site to focus on a specific topic correlated to a targeted topic or idea (theme). Keywords based on Theme effectively contribute in growth of informative pages for its site focusing on different related topics.

Sonia Sood

For More Free Resources visit

www.greatpromotionsite.comas

Rate this Article: 0 / 5 stars - 0 vote(s)
Print Email Re-Publish

Add new Comment



Captcha

  • Latest SEO Articles
  • More from Sonia Sood

How Tucson SEO Company helped Tucson websites ride out recession

By: Aniuddha Badola | 23/11/2009
The year has been tough for all businesses. We have seen many companies going bust due to low sales and revenues. Many businesses particularly in Arizona have suffered the most due to the double impact of recession and swine flu in Mexico...

Enjoy Greater SERP with SEO companies London

By: Irinaparker | 23/11/2009
Greater visibility on the search engines ensures greater and quality traffic to your website. It can increase your online sales volume as well. Greater visibility or improved search engine ranking position can be attained through proper Search Engine Optimization London. You can take the help of SEO Company London for a budget friendly SERP improvement.

On-Page Optimization Requires a World Class SEO Software

By: Site Booster | 23/11/2009
According to the best practices of search engine optimization all SEO experts recommend, the best way of winning top position in search engines will be to focus on what you're specialized and leave the on-page optimization job to an SEO software.

Audit Your Site for Potential Problems with an SEO Software

By: Site Booster | 23/11/2009
With a professional SEO software, you can quickly discover what potential problems can downgrade your site. This can be extremely helpful for you if you want to promote your site at search engines and get higher search engine rankings.

PPC Management – Things You Need to Know

By: Arun Kumar | 23/11/2009
In search engine marketing (SEM) you will come across a long string of activities that are known to determine the success of a website’s marketing campaign. Now search engine marketing is a really huge process and encapsulates a wide range of components that are taken care of by SEM professionals. These professionals work round the clock to manage a website’s promotion through rigorous research and strategic planning.

Why do Search Engines Love Directories

By: Alan Wilson | 23/11/2009
Link building strategies that are favored by website owners on a limited budget is the use of directory submissions. In using directory submissions they are provided with low cost website promotion. Not only will using directory submissions provide these business owners with back links increasing their website popularity but the directory submissions also assist with the keyword targeting for their website.

Why do we need social media manager for Social media networking?

By: Web Spiders | 23/11/2009
With the rise of social media we have seen the rise of social media marketing too. With a minimal amount of money, social media marketing can fetch huge benefits. But you need experts for the same, read on to know more.

Different Kinds of Keywords

By: Sonia Sood | 29/03/2008 | SEO
Keyword can be classified into three categories : -Single word Keyword -Multiple word Keyword -Keywords based on Theme Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection or Keyword Research as it is called technically, where we use special tools to find out a list of Keywords (search terms) searched by targeted audience, recently. Keyword can be single word, two or three words, multiple words and theme based.

Corporate Shells

By: Sonia Sood | 29/03/2008 | Management
A corporate shell could be liken to a house that had been occupied by a family, prior to the family moving out it was a home. But now it is just shell, a skeleton a plain house with nobody in it, but if a family was to purchase the house and moves in, it becomes a home.

Startup Advice: Advice From Experts to Start Your Own Business

By: Sonia Sood | 28/03/2008 | Management
Most entrepreneurs get paranoid over the idea of starting a business. With so many federal, state, and, local laws governing any business, it becomes crucial to make an informed decision about the venture. Here are a few steps worth considering before your business takes off in full swing

Sanity Check - Buying a Business(part Iii)

By: Sonia Sood | 28/03/2008 | Management
Debt Service: The reason we need this number is because this is a financial expense of owning a business. It is not an operating expense of the daily business operations but if you have debt, in your business, you must be able to make the payments, out of the business operations profit. Usually this payment is mostly interest and a smaller portion is the principal reduction of the loan balance.

The Lost Art of Hand Writing

By: Sonia Sood | 27/03/2008 | Writing
For a couple of years now I have used a computer for everything from writing articles, to communicate, to playing games and to printing addresses onto envelopes. My laptop is never far away, it is usually by my side or on my knees, and the furthest it ever gets from my side is when I am on the toilet or in the swimming pool. Recently though I had to write a personal letter to my mother, just to say hello sort of thing and I thought that a printed letter would not be quite the right thing for the

The 7 -- No 8 -- Deadly Sins of Marketing & the Surest Way to Boost Sales

By: Sonia Sood | 26/03/2008 | Home Business
Most of us have heard of the 7 deadly sins: Vanity, Anger, Envy, Lust, Greed, and Sloth & Gluttony. But did you know that these could be applied to marketing? In fact learning how these sins can negatively affect your marketing can be a great help.

Dramatically Improve Your Marketing Results With These 6 Simple Steps

By: Sonia Sood | 26/03/2008 | Online Business
What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn’t have your marketing act together over the past year. Well, there are.

Affiliate Programs: Can I Really Make Money?

By: Sonia Sood | 25/03/2008 | Home Business
As an Internet marketing consultant, I often hear the question, "Can I REALLY make money online with affiliate programs?"

Submit Your Articles Free: Signup
Article Categories




Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.20, 5, w2)