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Do not dump ton of links on a page

This article is dedicated to SEO professionals who have been working on Search Engine Promotion for a quite long time. My effort would get recognized if I help in your task to become the best in the Search engine Optimization world. This article is all about link building process, purposely to maintain the number of links to be published on a page of the website.

Please stop if you are going to publish a blog with two bucket of links on the page! Wondering? Friends, the time has come to discuss about the Google’s commendation over the structure of the Google spiders that always follow the guideline ----- < maintain the links on a page of the website up to a certain sensible number that is less than 100 links per page > Why this recommendation and what if you don’t follow rather try to disregard this? Have a look…….

The explanation behind this guideline is to make a clear understanding of Google’s performance. Google spiders are made in such a way that they can index only 100KB of a page. If your page is overstuffed then what will happen? You will lose an important part of your web page; means Google won’t be able to read the content beyond 100KB. When Google was designed, the research work specified the number of links to be on a page is about 100 links or less. If a page might have a plan to collect more than 100 links then you must be ready for the instance where Google will truncate that page. Your effort of making so many valuable links would not get indexed since you have a long page violating Google’s recommendation.

Oh my god! Your page is already heavy! Don’t worry; Google the other name of god in the web world never disappoint a user. Google can index more than 100K nowadays however keep in mind that your page is following the “100 links per page guideline” all the time. From a prospect of a good SEO project this is one of the pillars of a project. Being a process initiator you might be appreciated by your client or boss by publishing huge number of links (definitely more than 100) on a page but, would that be really a good step towards your success? Think twice before stepping ahead.

Being a professional, I found most of the times that web pages are with more than 100 links. If it’s so, what would be the action taken by Google spiders?  Does Google index the page which is actually not following “100 links per page guideline”? My dear friends, I would like to mention one thing here…. “100 links per page guideline” is in the design and structure of Google. Can you and I change Google’s structure? I never tried to play with Google, so not you I believe. This “100 links per page guideline” is the standardized form which considers webspam (for example: hidden text, doorway pages, installed malware etc.).

Pritam Sengupta

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