Find Out How Google is Changing

Google the most popular search engine on the planet is always evolving and changing some of the changes are so slight that you may not even notice them. Google needs to continually develop the way it displays the search results to offer a better experience for the user. Below I will discuss just some of the new techniques that Google are testing to make all our searching experience easier.

Reviews and ratings

One a selected few test bed sites Google is testing returning underneath the descriptions of listings in the organic results a star rating for products and information on how many reviews the product has. This is just showing in the USA and only on a selected few Google accounts. This will only appear on products on an ecommerce store. I think this is a good idea and I hope to see this more widely used.

Page Links

I’m sure you will have seen site links if your website is lucky enough to have them they are links that are placed below your listings if your webpage is number one in Google for a keyphrase (usually your company name). Google is now testing page links which is a link in the description of an organic listing. This link is based on anchors placed in the WebPages content usually used for long webpage that can link to a particular part of your page. I am undecided about this one as of yet because if you have never visited the page how do you know this is the part on the page you want to see? This will depend on how relevant to the search these links will be. As I have said these are just tests and they may never come into general use.

Misspellings

This one you may have noticed as it is now showing in all results. We all have done it miss typed a word into Google and it returns “did you mean this” along with the results for the miss spellings. Well Google now shows you the top two results for the correct spelling. This is quiet helpful and I’m sure it reduces the amount of search queries performed.

Services from a professional search engine optimisation company can help you get the best out of these changes if they come in general use and they are also a custom website design company.

As I have said most of these may never see the light of day but it is good to see Google is always trying to develop our searching experience. I would also like to thank Danny Sullivan for his article on Search Engine Land that explains all this in more detail.