Finding Free Web Traffic

Whether you are a newbie or a veteran at internet marketing we all have the same problem objective and that is to get traffic to our websites so that people will purchase the goods or services we are promoting. If we are able to generate low or zero cost traffic consistently to our website or websites then we have created a wonderful potential business. The cost of gaining web traffic is obviously important and often makes the difference between success or failure of an online business.

There are, however, several different criteria that we need to consider before even deciding how to promote our business. Let us take a brief look at some of the considerations and business types below:-

1. We may wish to promote a product of our own. You maybe part of a corporate organisation or sole trader but you have developed a product you wish to promote. If you are part of a large organisation then clearly there are likely to be large promotional budgets either specifically for promoting a given product or your product benefits from the general promotion of the company or other products within the organisation. If you are in this position then each product sold generates 100% profit less direct cost of manufacture or distribution. You may even wish to take your product to market via affiliate sales and therefore looking to promote the product to encourage affiliate sales.

2. You may wish to promote affiliate products. There are a wide range of products to choose from and again this helps define the type of promotion you wish to adopt. Gaining free or low cost web traffic is very important here since there is a known margin or profit per sale. If for example you are promoting an ebook then you may receive 50 percent of the total sales price. If the sale price is $30 then your own profit would be $15. Ideally you want to retain as much of the $15 as possible and you certainly do not want to spend $20 in promotional or advertising costs to gain the sale. There individual companies with there own affiliate programs or specialist companies which handle hundreds of different affiliate programs (Clickbank is a very popular example).

3. You may wish to make commission sales, which could be achieved through an affiliate sales program. I differentiate here in a subtle way from the above because this could be an add-on sale. For example you maybe promoting world cruises and gain a small percentage commission based on each booking of a cruise. You could however have other add on business which maybe of interest once some one reaches your site and may, in fact, generate more revenue than the cruise booking commissions. In addition to you main promotion you may sell an ebook covering many aspects of cruising and you sell add on travel insurance, hotel bookings and possible vehicle hire. As you can see this situation would make it a little more difficult to access exactly how much money you could justify on spending and you’d need to monitor clearly what revenue was attributable to this site.

Having said all the above and you maybe able to relate your own circumstances to part or all of the one of the above classifications, you still need to consider how to promote your site to attract customers and attracting lost cost web traffic is a huge benefit.