Ethan Luke. SEO - At Volacci, we have top SEO consultants who know what it will take to make your SEO campaign a success.
As the web continues to evolve and grow, it can be necessary for businesses to update their websites with the latest technology and SEO tactics. This inevitably means that re-launching a website is absolutely crucial to stay current with the Googles, and ensure the best possible online experience a user can have to continue their relationship with your business. Re-launching a site, however, can be a very stressful time because there are a number of things that can go wrong. Here are five things you need to do when re-launching your website, in order to avoid any crucial mistakes.
1. 301 Redirects
If you are changing your URL, you must put a 301 redirect in place from the old URLs to the new URLs. First, make sure your test environment works beforehand. Then, add a line to your host file for the live URL and run a site search on Google. By running through each link from those results, you can ensure that the links will redirect correctly.
2. Analytics Code
If you would like to see what is happening to your site immediately after a re-launch, add analytics code to every page of your site. This is extremely crucial for anyone who likes to know what is actually going on with their new site.
3. Google Adwords
As a part of going ‘live’ with a new site, you should update your Adwords campaign. A re-launch presents the opportunity for new keywords and the elimination of others that may no longer be relevant.
4. Bounce Rates
Bounce rates can be a very good measurement to determine how the general public is reacting to your new site. Look for pages that have a dramatic change in the bounce rate. If it has reduced, there are probably some lessons that can be learned and applied to other areas of your site.
5. End to End Test
No matter how much testing you have conducted, it is imperative to run a full end to end test. If you don’t, you are leaving much up to chance: a missed DNS update, an IP address change or a removed host file. The smallest little change can take the whole site down with it.
A number of small things can go wrong during a site re-launch. There is nothing more annoying to would-be visitors than finding that the new site is worse than the old one. It is crucial that you take careful consideration of the five things to do, to avoid any mistakes.
- Related Articles
- Related Q&A
Does Your Website Need A Sitemap?
By: Sofia Sapojnikova | 24/11/2009Sitemap CompassRecently, a client of ours received an unsolicited email message from a search engine optimization company that was looking to drum up some business. The generic email informed our client that their website was missing a "Google Sitemap file", and that it was in their best interests to get one.
Using Google Adwords to Drive Traffic to your Website
By: Sarah Danes | 24/11/2009Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself.
SEO NYC - Necessary For An Online Business To Make It Big
By: Steve Waganer | 24/11/2009SEO NYC professionals optimize your website according to the search engine requirements, so that your website tops the SEO rankings. With this the potential traffic can reach your website easily.
Search Engine Optimization – Domain Name, URL and Keywords
By: tyson carlin | 24/11/2009Use of targeted keywords in domain name, URL and tags could enhance the search engine optimization quite a bit. However the process should be well organized.
Email Marketing Strategies
By: ronnish | 24/11/2009Email marketing is that type of promotion that can bring you profit at very low price. It brings result but you do not have to spend much money on the strategies. Probably it is one of the cheapest marketing strategies available in the market.
Audio Video Streaming
By: ronnish | 24/11/2009We all have grown up with radio and television as forms of media. Now, with the exponential growth of the internet, traditional forms of sharing content have evolved. We now have "new media" and "online broadcasting, " as platforms for producing and distributing content.
Link Building Services: Increasing Your Site Visibility and Search Engine Ranking
By: Arun Kumar | 24/11/2009One of the search engine optimization techniques which can effectively increase the web presence of your site is link building. This SEO method involves placing links leading to your site on pages of other sites. The host sites in turn link back to pages of your site.
Search Engine Promotion Advice - 3 Simple Ways to Get More Free Traffic
By: Uniquesofts | 24/11/2009Two sides of the coin there engine advertising and marketing, which are free and paid search. As much use to ignore traffic pay you remember love, perhaps because it is not for free traffic is targeted traffic. 3 simple methods here are more free traffic.
The SEO Importance of Website Architecture
By: Jeb Walker | 18/08/2009 | SEOWebsite architecture is an extremely important aspect of search engine optimization because it helps determine the site’s placement and performance in the results. If your basic architecture is in any way flawed, no amount of excellent content or inbound links will help you achieve the rankings you desire.
How To Separate Local Search SEO Strategies
By: Jeb Walker | 18/08/2009 | SEOAs the Internet and its search markets grow globally, Google is making sure that local businesses and searches are not being left in the dust. This means that any business who wants to be successful on a local and global scales, will need to manage their content for both targets with more precision.
An SEO Guide To Properly Migrating Domains
By: Jeb Walker | 18/08/2009 | SEOThroughout the life cycle of a website there may be a time or three when migrating to a new domain is necessary. Here is an SEO guide to properly migrating domains.
Three SEO Link Building Strategies
By: Jeb Walker | 18/08/2009 | SEOOnce of the most crucial strategies for any SEO effort is a strong link building campaign. In order for any website to rank and perform well in the SERPs, it is important that you understand and know how to use these three link building strategies.
How To Write An Effective Blog
By: Jeb Walker | 18/08/2009 | SEOThere are several elements that can ensure that a blog post is not only a great read, but is effective at bringing readers in and making sales. If you blog for a company or business, keep in mind the following elements when you post your next entry.
Five Things You Need To Do When Re-Launching Your Website
By: Jeb Walker | 18/08/2009 | SEORe-launching a site, however, can be a very stressful time because there are a number of things that can go wrong. Here are five things you need to do when re-launching your website, in order to avoid any crucial mistakes.
How To Optimize PDF Files
By: Jeb Walker | 18/08/2009 | SEODynamic PDF files can rank very well in the SERPs, but it is important that you optimize the files correctly in order to achieve the desired results. If you follow the aforementioned tips, you can avoid any unnecessary frustration and confusion over your PDF files and land at them near the top of Google for your keywords.