Information overflow is confusing! As a beginner I was very enthusiastic about putting in all the efforts required to achieve success. Taking advice from everyone, applying everything no matter it matched with the earlier school of thought or not. And at one point of time I was stuck and confused.

Contradictory remarks woke me up. And fortunately by then I was making some money so I decided to go on my own. Based on my personal experience with advises read and received from all over, I will write only relevant content :-) for you here with a hope that it will be useful.

Let there be a common background color on your entire page. It will give a feeling on continuity to the visitor. The colored blocks will do well to highlight the important things but a single color in background helps. I have realized that many tables, each with different background color break the sequence of thought of the visitor, which is not a good sign. We have to learn to hold the traffic after all.

Don't let your Title Tag exceed 55 characters including spaces. At least the keywords you are optimizing the particular page for should be amongst first 55 words. Use of

..

tags also undoubtedly helps. Let them all have your main keywords in them. I use till

on home page and special pages that I am optimizing with specific objective, like selling surveys through it, others I use till

. It is advisable to use alternate keywords from

onwards. If you are optimizing your page with three keywords or phrases then do suitable permutation combination to strike the right balance.

Google and other spiders read first 100 words after tag, so it's sensible not to have table tag at the beginning. Instead let your first paragraph of about 100-120 words be there right after tag, again with your main key phrases appearing as often as possible. Please remember if you overstuff any Para or even the page un-necessarily with key phrases, spiders have a way of finding it out and there is a chance that such sites are blacklisted or penalized due to overstuffing of the key phrases. Try not to get into such a situation to begin with.

Let index column be always on the right side. And content column on the left. Give spiders content to read first so that it can check relevancy of theme. Also make sure the index column or the second smaller column has relevant anchor text for the link page one will reach through it. If you are optimizing your page with key phrase home business, prefer to have a link with similar anchor text or slight variation. Like Home business Online, Free home business, Home business ideas etc. Also take care that through this anchor text the page one reaches should also have a similar theme. May be a page that you have optimized for `home business' and `make money online' and so on. This suggestion may be applied to first few links at the top of second column. The relevancy is thus completely maintained.

Your links page should not have more than 20 links it is advised. In all your pages last paragraph should also be of about 100 words with main Keywords appearing as often as normally necessary.

It is widely accepted and claimed that large rectangle in Google ad sense is best for index and links pages and Leader Board for articles' page. Let every page be optimized for 2-3 key phrases. The background color of each of these ads should merge or be close to your main background color so that to a visitor it doesn't look like an ad. People normally it has been observed don't click the ads.

I may not have listed all the points in a sequence but I am sure I have not confused you. Information overflow did that to me and it will be my constant endeavor to steer my fellow home business entrepreneurs to steer clear of it.