A Programme Manager since 1999 specialising in web solutions and strategy for both government and Footsie 100 companies.
Every business seems to be trying to get to the top in Google or at least in the top 2 pages, but how difficult is it to do this and how do you stay top?
This is the question that has troubled many business proprietors and Search Engine Optimisation (SEO) experts alike. Google is the leading search engine in the world and performs over 60% of all searches in the United States, Canada, United Kingdom and Australia. Google is so dominant it has even cornered the non English speaking market with it's regional Google search engines. There are still of course other search engines still vying for the remaining searches such as Yahoo! (with a 18% share), MSN/Live (with a 4% share), and Ask (with a 3% share), but their search engine share shows that they make little more then minor dents in Google's dominanace.
In the early years before Google came to the fore there where other search engines with a respectable share of the search market such as Altavista, Excite and Dogpile but these seems to have become almost obsolete.
So what should you do have your business listed first in Google, or to at least appear in the Google top 10 rankings and not be listed in pages which never get searched because they are so near the end.In short you need to increase your page rank, have as many inbound links as you can have and avoid the infamous Google Sandbox.
Page rank can be increased in a variety of ways but the most valuable is having you site rated highly via inbound links from other respected sites. Some companies utilise Search Engine Optimisation experts or create their own backlinks by manually submitting references to their sites on blogs or bulletin boards, or by becoming members of link exchanges or even purchase backlinks.
The most important thing to remember is to use what are called “white hat” techniques or ethical techniques, following ethically sound practices to ensure that you avoid the dreaded Google sandbox which effectively suspends domains ability to improve their rankings
In short, develop your site organically, have interesting and relevant content and when needed utilise ethical Search Engine Optimzation companies.
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