A Programme Manager since 1999 specialising in web solutions and strategy for both government and Footsie 100 companies.
Every business seems to be trying to get to the top in Google or at least in the top 2 pages, but how difficult is it to do this and how do you stay top?
This is the question that has troubled many business proprietors and Search Engine Optimisation (SEO) experts alike. Google is the leading search engine in the world and performs over 60% of all searches in the United States, Canada, United Kingdom and Australia. Google is so dominant it has even cornered the non English speaking market with it's regional Google search engines. There are still of course other search engines still vying for the remaining searches such as Yahoo! (with a 18% share), MSN/Live (with a 4% share), and Ask (with a 3% share), but their search engine share shows that they make little more then minor dents in Google's dominanace.
In the early years before Google came to the fore there where other search engines with a respectable share of the search market such as Altavista, Excite and Dogpile but these seems to have become almost obsolete.
So what should you do have your business listed first in Google, or to at least appear in the Google top 10 rankings and not be listed in pages which never get searched because they are so near the end.In short you need to increase your page rank, have as many inbound links as you can have and avoid the infamous Google Sandbox.
Page rank can be increased in a variety of ways but the most valuable is having you site rated highly via inbound links from other respected sites. Some companies utilise Search Engine Optimisation experts or create their own backlinks by manually submitting references to their sites on blogs or bulletin boards, or by becoming members of link exchanges or even purchase backlinks.
The most important thing to remember is to use what are called “white hat” techniques or ethical techniques, following ethically sound practices to ensure that you avoid the dreaded Google sandbox which effectively suspends domains ability to improve their rankings
In short, develop your site organically, have interesting and relevant content and when needed utilise ethical Search Engine Optimzation companies.
- Related Articles
- Related Q&A
- Backlink Building - The Truth About Directory Submissions For SEO, Search Engine Optimzation
- Six Choices on Who Does Your SEO (Search Engine Optimzation) - Internet Marketing Advice by Gervais Group LLC
- What Is An Search Engine Optimzed Content Writing Service?
- Core Concepts Of Search Engine Optimization (SEO)
- Traffic Warning: Is Your Website Template "Killing" Your Search Engine Rankings?
- professional seo companies in uk
- Design your Site, But Keep SEO in your Mind
- SEO for Beginners Part 1: SEPOV isn't a Russian Hacker




SEO Linked Implications
By: Top Article1 | 28/11/2009Yes, that’s right… you undergo we meet had to modify up here right? One of the things that really drew me into this topic more and more over the last year is the possibleness implication for links. One would have to imagine the unification dominating see engines would welcome a system that could potentially provide more granular levels of unification valuations (on place and off).
Web Marketing Strategy #5: Use Back Links for Your Off Page SEO Marketing
By: shirland | 28/11/2009Back links are like power juice to your site the more links the better chance that your blog or website will rank on Google. Each back links represent that people like your content and/are sharing it. The only problem is that not all back links are created equal, Google evaluate the strength of the link based on where it originate.
Bunch in the SEO World
By: Top Article1 | 27/11/2009The nuts and bolts I shant trouble you with (links later as always) but it varies from code psychotherapy (DOM) approaches to vision based. The important idea is establishing ordinary (boilerplate) segments of a scheme page… And from there the systems crapper is ordered to modify more granular levels to encounter a best evaluate (playing with the dials).
Useful New Features of Google Toolbar
By: Ryan Frank | 27/11/2009The team at Google Toolbar Labs has been consistently coming up with new ways of customizing and optimizing users’ Internet browsing experience using the Google Toolbar. They don’t always hit their mark, but seeing what they come up with is always interesting. Here are some useful new features of the Google Toolbar that you might find useful.
Content Writing India: A Brand To Rely Upon
By: Ashish | 27/11/2009Over the past few years, India has emerged to be one of the biggest outsourcing destinations for web content writing work. The companies from countries like USA, UK Australia, Canada, Germany, Italy and many others, have found out content writing India as an answer to their content work.
Investing in SEO: How Important is it?
By: Ryan Frank | 27/11/2009Using today’s internet technology is a great way to get your products and services marketed on the web. Most companies realize that having a strong web presence can bring them more clients and more money.
Improve the Communication to Noise Ratio in SEO
By: Top Article1 | 27/11/2009One area that is worth hunting at for SEO in 2009 (for me at least) is tender segmentation. Now this approach really isn’t newborn and I came crossways writing as far backwards as 1997 and beyond. But unsurprisingly most IR methods don’t meet appear over night.
Building Inbound Links an Effective SEO Strategy Works a Great Deal for Website Promotion
By: Steffi Johnson | 27/11/2009Links from quality websites to your site are boosts to the search result page ranking of the site. It is an effective search engine optimization strategy to promote your website in leading search engines. Article syndication and hosted content are two means of the essence to develop inbound links
Importance of SEO Techniques and Strategies
By: Daniel Gill | 19/12/2008 | Online PromotionGetting to the top is not just by chance or luck but as a result of using techniques and strategies and lots of hard work
What are Ethical SEO Techniques?
By: Daniel Gill | 19/12/2008 | Online PromotionWe have all heard of ethical SEO, or white hat techniques but what constitues ethical SEO
How Important is Ethical SEO
By: Daniel Gill | 19/12/2008 | SEOThere are many techniques used by SEOs to get you high search engine rankings. Using organic and "white hat" approaches is always best
Getting to the Top of Google in 2009
By: Daniel Gill | 18/12/2008 | SEOEverybody seems to want to get to the top in Google but how difficult is it to get there and once there how do you make sure you stay there.