Maneet Puri is a professional web technician and owner of LeXolution IT Services, a web design India company that deals with outsource web design services. It caters to its clientele by providing them with services like website design & development, website maintenance and website administration.
The popularity of Google can be gauged from the fact that the Oxford dictionary included it in its directory as a term that refers to the search mechanism. Since its inception, Google has changed the way people search for information online. Though a late entrant in the field, it has become the most popular search engine on the World Wide Web. This was primarily because of its superior performance, ease of use and high quality of results. In fact, with time Google has grown more than just a search engines. It enjoys unparalleled authority on the internet and its results determine the success or failure of a website in the cyberspace.
Google Page Rank
One of the factors that Google uses to rank web documents is the Page Rank. Google PageRank if a numerical figure on the scale of 0 to 10, 0 being the least and 10 being the highest figure that denotes the quality of the website.
What Determines the Page Rank?
Keyword Density
One of the prime methods that determine the ranking of websites on search engine results is its relevance for the searched query. The frequency of occurrence of the search phrase on the website is what decides where it will be placed in the search engine results page. The occurrence of the search phrase is measured with respect to the length of the web document. This is known as keyword density. The more the keyword density, more will be the relevancy of the website.
However, it should be noted that blatant keyword stuffing would not work. Google knows how to identify these malpractices and penalizes websites for the same. The idea is to disperse keywords strategically along the web document so that the content makes sense at the same time is rich in targeted keywords.
Link Popularity
Another factor to gauge website popularity is to actually determine how popular the website is on the Internet. This can be seen by counting the number of web pages linking to the concerned website. The numbers of links that point to your website tell about how many of them think that your website is worth. The number of inbound links determines the importance of a website and is called its link popularity.
Inbound links is not only measured by the quantity of links to your website but also with the quality of links. If your website has 100 links from malicious or low PageRank websites, it would not be better than having 10 links from high PageRank established websites. Link popularity is another important factor that determines the PageRank of a website.
Content Quality
The quality of content that is uploaded on the website plays yet another important role in determining the PageRank of the website. In fact, this is a preceding factor for link popularity itself. If the content on your website is fresh, original and informative then more and more visitors will visit and websites would want to link to you. This increases your link popularity and soars your ranking on Google.
However, make sure that the content you update is original. Google penalizes website for plagiarized content.
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