How to achieve high search engine rankings through existing page rank?

The internet has evolved into a full-fledged virtual market place and therefore, millions of websites strive hard each day to make good online business. One of the important factors for gaining good business online is effective and efficient content. You can use the content of your website for your advantage but only if you have proper keywords. A good piece of content will enable you to get high ranks on the Search Engine and if you already have a high page rank for any of your website page then you can use this page as a stepping stone for successful high rank of a new page. The obvious question you would ask is how? Well, here it is. It is a simple four step process that can surely make you get high ranks.

Step One: The first step would always be to determine an appropriate keyword. A high priority keyword can be found through various tools avilable on Google and Yahoo! And so on. The most popular tools for high priority keywords are Word Tracker, SEM Rush, Google AdWords External keyword Tool.

Step Two: the obvious thing after researching the high priority keyword is to write a relevant content on it. A content should be such that it very easy to understand and has a very smart weaving of the keywords as well in it. However, there is no point in aimlessly placing the keywords without sense. Therefore, the golden rule is to write content the way it is to be written and use the keyword naturally where ever it is viable.

Step Three: this is an important step. All you need to do is to find the page ranks of all the pages of your existing website. You can make use of tools such as SeoQuake SeoBar with Yahoo Site Explorer for finding the page rank of a particular page and thereby determine a page that carries highest page rank.

Step Four: once the page with high page rank is determined then try to fit the high priority keyword of the step one in it. The advantage of this is that since the existing page already has a higher page rank, it will enable this new page also to gain high page rank quickly. However, make sure that the keyword is not placed randomly but in a natural position. You can link the new page to the existing page through absolute
link. The insistence upon absolute is so that the crawlers are led from this high ranking page to the new page which also consists of the high priority keyword.

Hence, you will get a high page rank for new page as well with the help of the existing page with high rank.