To put it simply, incoming links are food for your websites. Search engines evaluate your website primarily on this factor. Your ranking in search engine result pages would go up depending on the number and quality of incoming links to your website. And better organic search engine ranking simply means more visitors to your website and more business.
There are some other on page factor that determine your ranking in SERP but if you do not get links there is almost no possibility that you would rank high.
So how do you start getting tons of good quality links to your website?
There is nothing like quality content. If you can generate and develop quality content, you would get lots of natural links. However, in the initial days it is tough to get lots of links depending on content alone. And if you run a commercial website like a law firm, it is often tough to get natural links. You need to be proactive at getting links.
In the initial days you can start with directory submission. There are lots of good quality directories that offer free one way links. If you run an online law firm, search in Google or Yahoo for keywords like 'law firm directory' or 'lawyer directory' and you would get thousands of them. You can also submit your website in some general directories - all you need to do is to find out the most relevant category.
Directory submission is an effective way to get your pages indexed in search engines in the initial days. You can also try article submission - simply write an article and submit them in different article directories. These article and directory submissions would also help you to gain some page rank (PR).
When you gain some PR, you are ready to ask other webmasters in your niche for reciprocal links or mutual links. Search Google or Yahoo using your targeted keywords and communicate with the webmasters of those websites for links. You may call them over phone or just mail them a request for reciprocal link exchange.
You can check the back links of your competitor's website to find out who are linking to them. Search in yahoo [http://siteexplorer.search.yahoo.com/] to find out the list of incoming links to your competitor's website. Now, you can contact those websites to link to you.
However, do not go for reciprocal links alone as search engines may track a pattern which may result into some kind of penalty.
Another good way of link building is three way where website A will link to website B and website C would link to website A. Thus there would not be any direct reciprocation and this may go up to n way link building. This can be an effective way of link building if you can develop few complimentary websites to link to others in return to a link to your primary website.
A good link building strategy is creating a mix of different types of links like one way, two way, n way, content based links, directories, targeted and non targeted anchor text etc. Whatever website marketing or SEO strategy you follow, make sure that things look natural for a lasting and sustainable improvement.
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Frequently Asked Questions
Does all in one submission is dangerous?
By: ilana | 05-09-2008
I have a medium size site, and It's current google page rank is 4/10. In order to improve its Rank, I'm considering using a mass links submission tool like "All-in-One submission", that will submit a link to my site to few thousands site's. some of them are more legit, like DMOZ, and some of them, I guess, are link farms.
does such a submission is dangerous? can google punish me for doing that?
and if the answer is yes, do you have an advise how to submit my site?
What is SEO?
By: brittney08 | 04-09-2008
What is SEO?
Info on internet biz
By: LEE | 02-09-2008
has anyone information on unified wealth solutions system by howard & phyllis tanner??????????
Is black hat seo illegal ? If you ask my opinion ...
By: alifar | 31-08-2008
Is black hat seo illegal ?
If you ask my opinion no See:
Is black hat SEO illegal ?
Search engine optimization
By: PizzaMan | 29-08-2008
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What are the main tactics for web marketing?
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