ArticlesBase.com - Free Articles Directory
Free Online Articles Directory
20.08.2008 Sign In Register Hello Guest
Email:
Password:
Remember Me 
forgot your password?


How to Harness the Power of Web Directories: The Missing Link in Your SEO Strategy

Author: Robert Burko Author Ranking Blue | Posted: 20-12-2006 | Comments: 0 | Views: 189 | Rating:  (50) Article Popularity - Green (?) Got a Question? Ask.
Sign Up Now!

So you want exposure on the Internet? Of course you do. You want to drive people to your site, because that's the only way your online business can succeed. And the more eyes you can get to your page, the better off you are. It's common sense.

You've probably already thought of Google, and rightfully so. It's the top search engine, so you want to make sure you're a part of it. You may have also done some search engine optimization, and tweaked your site in certain ways so that Google will index you better. That's a good start, but it's also where many people go wrong.

The search engine marketing community often discusses this faux pas: people become obsessed with ranking on Google, and forget that there's so much more to the Internet, so many more places where you can be found. It's back to common sense again: don't put all your eggs in one basket. Here are some reasons why:

- People use multiple search engines.
According to Nielsen//NetRatings, 58% of the people who search on Google also use another search engine. The same is true for 70% of MSN searchers, and 71% of Yahoo searchers. If consumers are looking for information in several places, it only makes sense for you to be in as many of those places as you can.

- Google indexes your listing in other search engines.
Ironically, when you work to broaden your horizons beyond the Google universe, you're also working to improve your chances of showing up on Google. That's because when a major search engine indexes the Internet, it also indexes the content of other directories.

Here' the best part: if you can get listed in a web directory that provides Google-friendly one-way-links (that is, links that connect directly to your URL), you are essentially acquiring a 'vote' to your site, and therefore improving your site's authority in the eyes of Google.

There are thousands upon thousands of Internet directories where you can list your site. Some will charge for submission, and the price will vary, from as little a few dollars to as much as hundreds. Some will accept your site right away, and others will need to review it, to ensure the integrity of their database.

Common sense applies again here: the goal is to get listed in as many directories as you can, so you get maximum exposure. But web directory submission can be very time consuming, so you have to be selective to maximize your productivity. Here are a few things you'll want to keep in mind:

- If the price seems too high, it's probably not worth it. If you have a little money to invest, it's a good idea to get into some of the paid inclusion directories. Pick and choose from some of the mid-level ones, and try to diversify your presence by picking some foreign directories, as well as some local ones. Some directories also offer special inclusion, where you pay a premium to get listed quicker. It's definitely worth it if you're looking to improve your traffic as quickly as possible.

- Before submitting to any web directory, check to make sure the directory is not banned by Google.

- Be prepared before you start submitting. Write a few descriptions for your website in different lengths (50 words, 100 words, 200 words), so you can just copy and paste when you're submitting. This is guaranteed to save you a lot of time.

- If you don't want to spend a lot of time searching for, picking and choosing directories, you can find a variety of resources that will show you some of the best directories to submit to.

- If you don't have a lot of time to devote to this, don't worry about doing it all in one shot. Take a few minutes every day to do one or two directory submissions, until you make it through your list.

Rate this Article: Current: 0 / 5 stars - 0 vote(s).

Article Source: http://www.articlesbase.com/seo-articles/how-to-harness-the-power-of-web-directories-the-missing-link-in-your-seo-strategy-84210.html

Print this Article Print article   Email to a Friend Send to friend   Publish this Article on your Website Publish this Article   Send Author Feedback Author feedback  
About the Author:

Robert Burko is President of the Eliteweb Network, a powerful online portal featuring an optimized web directory to help boost your SEO efforts. Explore the Elite web directory and get your website listed.

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Comment on this article Comment on this article
Your Name
Your Email:
Comment Body
Enter Validation Code: Captcha


Related Articles

Articles and Directory Submission
By: Pascal Smit | 11/04/2008 | Link Popularity
Building backlinks via directory submissions Do it right!

Link Building
By: sandeep | 11/10/2007 | Link Popularity
Link building services aim at improving the link popularity of a website and plays a significant role in its promotion.

Rules In SEO
By: Benedict Smythe | 17/12/2007 | Computers
If you want to build a successful business on the Internet, you can spend as much money as you can afford on a Google AdWords campaign and other forms of advertising. However, it has been proven in the Search Engine Marketing industry that at least 40% of the time, your...

Web Design Vs. Print: How to Reach the Middle Ground
By: Moe Tamani | 17/03/2008 | Web Design
There are several web designers around that make the colored backgrounds of the pages for the web pages they produce. It is very common if the people that were once background makers prior to joining the internet place they are currently participating in, or some just were at one time in charge of this became obtainable by print medium.

Human-edited Web Directories
By: SeoAmitPatel | 30/09/2006 | Communication
A lot of people does not know that the website directories are reviewed by humans. Such directories are produced and maintained by editors who add links to their corresponding directory. In addition, the directory is categorized into various pages.

Webmaster Staffing: Your Link Building Solution
By: Amy Grace Remollata | 08/06/2006 | Link Popularity
If you want to rank well, acquire targeted traffic and build brand, you'll need an effective link building and marketing strategy as part of your overall Search Engine Optimization (SEO) program. Link building takes time and building link popularity takes effort. And, there are no quick fixes.

SEO For Topping Search Engine Results
By: Benedict Smythe | 19/12/2007 | Internet
In case you don't know, SEO actually stands for Search Engine Optimization, and it is the near-science of getting websites to the top of search engine results. Although there are many other search engines, Google, Yahoo! and MSN are the top three most used search engines today. In fact, they are...

Web Design and How to Price Your Services
By: Alex Landin | 17/03/2008 | Web Design
Price… This is a major consideration for both web designers and their clients. Deciding how much you will charge for your services is very important because prices that are too high will likely discourage potential clients and prices that are too low will not give you sufficient repayment for your time and effort.

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

Best or worst aspect of Facebook
By: yeddascott | 02-10-2007
What do you like most or least about Facebook?

What are the pros and cons of a personal DNS?
By: MikevanEerden | 01-10-2007
What are the pros and cons of getting a personal domain name?  And how exactly does it work?

DELETE SOMEONE else grp because of bad comments about me !
By: JAY-Z | 01-10-2007
THERE IS A GRP THAT IS PUTTIN my pics and makin naughty comments ... i wanna delete it or hack it or somethin like that just to change it ... ive seen some people doin it but they didnt tell me how .... i wld be grateful if u let me know how .. thnk u

How can I receive special alerts for certain RSS feeds?
By: MikevanEerden | 01-10-2007
I have a fair number of RSS feeds on my yahoo page, but I am interested in receiving either audio alerts or pop-up message alerts for just a couple of them.  I do not need it to be connected with my yahoo page necessarily.  An example of what I want is this:  I am looking for a job and would like a pop-up or some sort of alert every time a new job op is posted under this or that category. 

Best way to transform a book into an eBook?
By: 1000Club | 01-10-2007
What is the best way to transform a book into an eBook? And where to publish it? How to promote it? Tks !!!!

Justice League
By: maracruz | 01-10-2007
Hi.. theres anyone know where i could get some news and information regarding on the upcoming film of justice league? thanks in advance..

Q&A Powered by:
Powered by Yedda 

Latest SEO Articles

Combining Direct Marketing Strategies with Web Copywriting For Maximum Impact
By: Jerry Work | 20/08/2008
Combining direct marketing strategies with the advantages the Web offers makes it much easier for business owners to write compelling, profitable copy. Here is a quick primer on how the two fields merge.

Search Engine Optimization – How it Helps
By: Naman Jain | 20/08/2008
Search engine optimization (SEO) is a technical way of increasing the ranking of your website in the results of various searches on the Internet everyday. SEO services offered by various agencies can help a business achieve that.

Why to Do Link Building?
By: KW Singh | 20/08/2008
Search engine optimization comprises of On Page Optimization and Off Page Optimization. As of now Off Page optimization has higher significance than On Page optimization for search engines like Google, Yahoo & MSN.

Goggling Money in Your Pocket
By: KW Singh | 20/08/2008
It was just yesterday that an old friend of mine got in touch with me by Goggling my first and last name. He found all sorts of articles, which mentioned my name, including my own website as #1.

Google: 5 Things You Didn’t Know the Search Engine Could Do…
By: David Clarke | 20/08/2008
The Google search engine at www.google.co.uk has a few tricks up its sleeve that you may not know about. These nifty tools and features may save you time and effort that can be spent on more profitable or rewarding tasks.

Elevate the Position of Your Business With Search Engine Marketing
By: Steve Waganer | 20/08/2008
Search engine marketing can take you business to the heights of success and contentment.

Boost Your Online Business Through an Effective Search Engine Optimization Solution
By: Bob Smith | 20/08/2008
There are various internet marketing techniques that can be used in order to make sure that there is a smooth flow of traffic into the website. Putting in place an effective Search engine optimization solution is one such technique which is adopted by web marketers in order to attract traffic to a website.

Major Factors that Google Uses to Rank Websites
By: Gregg Brown | 19/08/2008
The algorithm that Google uses to rank websites looks at over 50 different factors. Not all of them carry the same weight though.

More from Robert Burko

Permission Email Marketing Tips for Offline Small Business Owners
By: Robert Burko | 19/12/2006 | Advertising
Is your offline small business ready for email marketing? Read some effective tips and learn how your offline small business can benefit from this powerful online marketing tool.

Direct Email Marketing Keeps You Linked To Your Customers
By: Robert Burko | 19/12/2006 | Email
Direct email marketing helps keep your online store in front of prospective customers. A well crafted email marketing campaign can create enough valuable touch points to boost your visitor conversions.

Tips For Effective Email Marketing
By: Robert Burko | 19/12/2006 | Email
Learn how to avoid common traps and send effective email marketing campaigns that deliver powerful results.

Direct Email Marketing Made Easy
By: Robert Burko | 11/05/2006 | Communication
Forget direct email marketing for a second, and tell me if this has ever happened to you. You go outside and open your mailbox. You get the usual: bills, bank statements, maybe a phoney million-dollar offer.

Diversify Your Traffic - Web Directories
By: Robert Burko | 30/04/2006 | Communication
Don't put all your eggs in one basket. It's the age old saying that encourages you to mitigate your risk by spreading yourself out instead of relying on one thing only.

The 5 Cardinal Sins Of Email Marketing
By: Robert Burko | 08/02/2006 | Marketing
One of the most frequent questions my customers ask me is "What should I do to make sure my email marketing campaign is a success?" My answer is always different, depending on the client's industry, campaign goal, and many other factors.

Article Categories






Give Feedback

Sign up for our email newsletter

Receive updates, enter your email below