How To Increase Your Link Popularity

The internet would be nothing without search engines. They are the first tool that potential customers use to find the products and services they need. This is why link popularity is crucial. If people can't find your website, you're not going to make any sales.

The rank you're website is assigned to by the search engines is called link popularity. The ranking for your page when keywords are entered into a search is determined my link popularity.

Search engines give status to websites that have other, relevant websites linking to them.

Take note of these points you should be aware of. You can't just link up with a large number of websites. The opposite effect could happen if you do. A good example of this is submitting your site to "link farms". These are pages containing line after line of indiscriminate links. Stay away from these as search engines may penalize your website.

You should also take into consideration the relevance of the website you are linking to. Do not link to a web page that your visitors will not enjoy. Your link popularity will decrease if you link to these websites.

The first task you should undertake is to register for a popular directory, such as Yahoo and Open Directory Project. Yahoo Directories will cost you around $300 per year if your website it business related. If your site is non-commercial, the listing will be free, but it will take time and follow-up to actually get it listed. Although Open Directory is a free directory, it can take quite some time for your website to become listed.

Once your website has been listed in the above directories, it's time to find some relevant websites to link to you. It is extremely important to consider what relevant websites you are going to chose that will increase your link popularity.

When you decide you have found a good prospect, the first thing to do is to add a link on your own links page to their site. This increases your chances greatly, and also shows that you are in good spirit. Once the link is added, it's time to get in contact with the webmaster. You want to ensure that when you contact the webmaster by email that it is not perceived as spam or junk email. This requires that you tell them that you have added a link to their page on your site.

The next thing you want to include in you email is to let the webmaster know that you enjoy their website. Make sure you emphasize that you have actually visited their site, and that their site is not just a random pick. You want to also give them the address where you placed their link so they can view it. Tell them reciprocating this will increase their websites link popularity and bring more targeted traffic. Let the webmaster know why link popularity is important, but don't make this too long. Finally, tell them you would greatly appreciate if they would reciprocally add a link on their own links page to your website.

Go through this process with as many appropriate sites as you can find, bearing in mind the criteria of quality and non-competitiveness.