How to Make Better Use of Web Site Page Titles and META Data

<h1>How to Make Better Use of Web Site Page Titles and META Data</h1><strong>Author: <a title="Michael Murray, Vp Of Fathom Seo" href="http://www.articlesbase.com/authors/michael-murray,-vp-of-fathom-seo/954.htm">Michael Murray, Vp Of Fathom Seo</a></strong><br /><p>We got down to the basics with web site page titles and META
data as part of a new study on how manufacturers use natural
search engine optimization (SEO). Businesses of all types could
benefit from the following case studies that show how poor
titles and META data can be improved from an SEO perspective.</p>
<p>Case Studies: Ineffective Optimization</p>
<p>We selected 10 of the web sites (among 350 we studied) that
scored the worst in terms of search engine optimization. Here's
a closer look at what they may be doing wrong on their home
pages (company names are removed).</p>
<p>Case Study No. 1 <title>Business Name</title> <script
type="text/javascript" language="JavaScript"></p>
<p>ANALYSIS: Title lacks keywords, page doesn't include META data.</p>
<p>Case Study No. 2 <HTML> <HEAD> <TITLE>Company name followed by
corporate attribute</TITLE> <meta name="description"
content="Features a 20-word description without keywords.">
<meta name="keywords" content="Includes 30 keywords and search
terms with no real focus."> </HEAD></p>
<p>ANALYSIS: Title may have one keyword at the most after several
non-keywords; META data poorly used. Flash page with "skip
intro" button won't perform well because it lacks text.</p>
<p>Case Study No. 3 <html> <head> <title>Welcome to Business
Name</title> <meta http-equiv="Content-Type" content="text/html;
charset=iso-8859-1"> <script language="JavaScript"></p>
<p>ANALYSIS: Title lacks keywords, page doesn't even attempt to
include META data. Case Study No. 4 <HTML><HEAD> <TITLE>Company
name followed by one search phrase</TITLE> <META
NAME="description" CONTENT="corporate domain name
<a href="http://www.xxxxxxxxx.com">" target="_blank">www.xxxxxxxxx.com"></a> <META NAME="keywords" CONTENT=""> </HEAD>
<FRAMESET border=0 rows="100%,*" frameborder="no" marginleft=0
margintop=0 </p>
<p>ANALYSIS: Title has potential keywords, but they're trapped
inside a long phrase without comma separation, META description
features corporate domain name and the META keywords weren't
used. The Frames format may discourage spiders from indexing the
web site, especially since this main page doesn't give them much
guidance.</p>
<p>Case Study No. 5 <html> <head> <title>Business Name</title>
<link rel="stylesheet" href="style.css"> <script
language="JavaScript" type="text/JavaScript"></p>
<p>ANALYSIS: Title lacks keywords, page doesn't include META data.</p>
<p>Case Study No. 6 <html> <head> <title>Welcome to company name,
your source for two search phrases</title> </head> <frameset
rows="xxx,xxx,*" border="0"> </frameset> <noframes> <body
bgcolor="#ffffff"> </p> </body> </noframes></p>
<p>ANALYSIS: Title fails to give keywords prominence and search
terms aren't separated by commas; page doesn't include META
data. The frames format discourages search engines. The
<noframes> tag could allow for some search engine guidance,
keywords, but it's not used.</p>
<p>Case Study No. 7 <html> <head> <title>Company Name, Inc. -
Specializing in - one search term</title> <META Name="keywords"
Content="20 keywords and phrases"> </head></p>
<p>ANALYSIS: Title lacks keywords - limited to one potential search
phrase. The page doesn't include META description, much more
critical than the META keyword set.</p>
<p>Case Study No. 8 <html> <head> <meta name="description"
content="Company name"> <meta name="KEYWORDS" content="5
individual keywords without commas, not a search phrase"> <meta
name="robots" content="index"> <meta name="robots"
content="follow"> <title>Home</title></p>
<p>ANALYSIS: Title with the "home" reference is buried below a poor
META description and equally ineffective META keyword set. Case
Study No. 9 <html> <head> <meta name="keywords" content="12
broad keywords"> <title>Welcome to Company name -
Associates</title> </head></p>
<p>ANALYSIS: Title without search terms is buried below an
ineffective META keyword set that lacks realistic search terms;
META data doesn't feature a META description.</p>
<p>Case Study No. 10 <html> <head> <META NAME=DESCRIPTION
CONTENT="Company name, the first manufacturer of a keyword and
search phrase description."> <META NAME=KEYWORDS CONTENT="22
keywords and search phrases"> <title>Company name</title></p>
<p>ANALYSIS: Title displayed too low below META description and
keywords. META description is useful, although it takes six
words before the first keyword appears</p>
<strong>About the Author:</strong><br />Michael Murray is vice president of Fathom SEO, an Ohio-based search engine
optimization firm</a>. He authored the "U.S. Manufacturers
Resist Natural Search Engine Optimization and Online Sales
Leads" study and a white paper, "Search Engine Marketing: Get in
the Game." <a href="mailto:michael@fathomse">michael@fathomse</a>
o.com</a><p>Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/seo-articles/how-to-make-better-use-of-web-site-page-titles-and-meta-data-2390.html" title="How to Make Better Use of Web Site Page Titles and META Data">How to Make Better Use of Web Site Page Titles and META Data</a></p>

We got down to the basics with web site page titles and META data as part of a new study on how manufacturers use natural search engine optimization (SEO). Businesses of all types could benefit from the following case studies that show how poor titles and META data can be improved from an SEO perspective.

Case Studies: Ineffective Optimization

We selected 10 of the web sites (among 350 we studied) that scored the worst in terms of search engine optimization. Here's a closer look at what they may be doing wrong on their home pages (company names are removed).

Case Study No. 1 Business Name

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Article Tags: Studies, SEO, Types, Businesses, Study, Optimization, Engine, Manufacturers, Got, Basics, Case, Show, Titles, Meta, Part, Following, META Data, Natural Search, Could Benefit, Poor Titles

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The following case studies that show how poor titles and META data can be improved from an SEO perspective. Case Studies: Ineffective Optimization We selected 10 of the.

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