How to Write Link Texts That Will Increase Your Google Rankings

Websites with good link texts have greater chances of being on the top ranks of Google’s search results. However, there are still plenty of webmasters who do not know how to take advantage on the full potential of optimized link texts on their websites. As you read on this article, you will learn more on how to make the most out of the link text on your websites.

What is the Meaning of a Link Text?

A link text is a URL link that links one web page to another one. It is the text used in between the anchor tags, which makes the people call it as link texts or few say it anchor texts.

The Importance of Link Texts

Many of the search engines including Google heavily depend on link texts since link texts are the ones specifying the location or position of web pages that are to be displayed on the search results. Once an entry is done on the search engine, the search engine would analyze web pages that are relevant to the keyword or keywords entered. In this way, the web page will get the ranking boost for the keyword being searched. If the keyword appears more often in links to your website, the rankings would get even better for that keyword.

Writing Good Links

There are some helpful tips that you can use to make your links more useful not only for the web surfers but for the search engines as well. Here are some of the tips:

Write the texts as if there are no links as most of the search engines would like links that are in the form of the usual texts found on most web pages. Here is a sample:

Getting link from another web page is a great way to improve your rankings on Google and other search engines

Avoid describing the mechanism behind the links instead elaborate more on the purpose of the link.

Use link texts that are descriptive and clear. Make it more meaningful enough to understand its sense even if read out of the context.

Refrain doing unpleasant surprises such as linking the links to certain web page that automatically starts downloading a file or launching a movie video. It would be best if you can mention from the link the web page to be opened.

Mostly of the web surfers or visitors do not read the texts on the web pages instead they just scan the highlighted keywords. Because of this, it is necessary to make your link texts easy to understand especially if the web surfers weren’t able to read the surrounded texts.

Whenever possible, always use keywords on your link texts. Once a keyword often appear in a link to a special web page, the better chances that the web page will get high rankings on the displayed results of Google and other major search engines.