ArticlesBase.com - Free Articles Directory
Free Online Articles Directory
21.08.2008 Sign In Register Hello Guest
Email:
Password:
Remember Me 
forgot your password?


Is Your Site in the Google Sandbox

Author: Jeannette Balleza Author Ranking Blue | Posted: 19-09-2005 | Comments: 0 | Views: 722 | Rating:  (50) Article Popularity - Green (?) Got a Question? Ask.
Sign Up Now!

The Widget Corporation is a highly successful business that specializes in designing and manufacturing office widgets, namely customized stress balls and ergonomically designed footrests.

The owner Jason Widget collaborated with a web design company to create a beautiful web site with strong content, numerous incoming links, an online catalog and ordering system.

Even after the site was featured in the industry's most popular trade publication six weeks after the site launch, Mr. Widget was confounded when he went to Google and searched for his web site using intuitive keyword combinations, including ''Widget Corporation,'' ''office widgets,'' ''custom stress balls,'' etc.

Nothing.

His searches kept yielding pages of results, but the Widget Corp's site was nowhere to be found in the first two pages of listings.

Then he typed in the keyword combo ''ergonomic footrests,'' and his site popped up #1.

Sound familiar?

Mr. Widget's web site, although optimized well for search engines, is likely one of the many web sites launched after March 2004 that are experiencing the Google Sandbox effect. While the existence of the Sandbox as a new site filter is a subject of debate among search engine experts, Google has reportedly all but admitted that the Sandbox filter is real.

What exactly is the Google Sandbox?

According to Wayne Hurlbert, a contributor to Blog Business World for successful entrepreneurs, the Sandbox ''is very similar to a new web site being placed on probation, and kept lower than expected in searches, prior to being given full value for its incoming links and content.''

With the onslaught of spam-related web sites coming online, the Sandbox theoretically weeds out from results pages those spammers who supplement weak content with purchased links to garner high rankings and sales before getting banned.

If a new web site has strong, relevant content, abundant incoming links, favorable search results for secondary keyword phrases and yet does not appear for the most important searches, then it has probably been earmarked to do its obligatory Sandbox time. Time in the Sandbox can range from one to six months, but the average duration is three to four months.

A site's duration in the Sandbox is directly proportionate to the competitiveness of the keywords and key phrases it targets. The more competitive the site's search terms, the longer the site stays buried in the Sandbox.

While time is the only real solution to getting out of the Sandbox, Hurlbert offers some helpful tips for making the best out of the unavoidable:

1. Register a domain, set up hosting and publish a web site prior to official launch time to start the clock ticking on the Sandbox duration period 2. Continue to add as many incoming links as possible 3. Keep building relevant content to your site 4. Consider buying an already existing domain

Hurlbert claims that proper time management can help a site avoid the Sandbox altogether. Even if you're not ready to build a web site just yet, procure a domain name and put up a splash page at the very least.

Contact staff@vulcancreative.com to get started today and avoid the Sandbox. Your widget sales just might skyrocket.

Read Hurlbert's entire blog entry on the Sandbox here: http://blogbusinessworld.blogspot.com/2005/04/google-sandbox-theo ry-validated-by.html. Send your comments or questions to jeannette@vulcancreative.com

Rate this Article: Current: 0 / 5 stars - 0 vote(s).

Article Source: http://www.articlesbase.com/seo-articles/is-your-site-in-the-google-sandbox-2397.html

Print this Article Print article   Email to a Friend Send to friend   Publish this Article on your Website Publish this Article   Send Author Feedback Author feedback  
About the Author:
Jeannette Balleza is Co-Owner of Vulcan Creative, a creative agency specializing in identity with integrity. Vulcan Creative consults with clients on communication strategy and concept development and refinement for graphic design and web site development projects. Go to http://www.vulcancreative.com for more information and to request a free initial consultation.
Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Comment on this article Comment on this article
Your Name
Your Email:
Comment Body
Enter Validation Code: Captcha


Related Articles

Picking The Ideal Location For Your Home Office
By: Niall Roche | 30/05/2007 | Business
Choosing the ideal location for your home office isn't always as easy as some people may think. As a matter of fact it can be one of the toughest decisions to make in the early stages of your business. Most homes are already quite limited in the amount of space...

Secrets Behind Ebay Power Seller
By: Tom Fred | 08/12/2007 | Outsourcing
The fact about sale is that there are millions of opportunities and huge amount of success hunters go in gladly and out of that market disappointedly everyday. While there are handful of the true winners that keep cash flowing in. Discover the secrets that may change your business venture forever.

Be Effective in Product Outsourcing
By: anyer | 08/12/2007 | Outsourcing
For sale business or retailer, the source of your product is crucial. Grab a right wholesaler means pave your way to success. Personal experice tips help your weed out spammers and scamers.

Families in Business Need Balance for Success
By: Marilyn Barnicke Belleghem M.Ed. | 06/04/2007 | Home Business
When family members work together in a business they need to maintain strong trusting interpersonal relationships. Tips on working in a family business are included.

Home Based Business - Essential Steps To Launch For Maximum Profits
By: Matthew Glenn | 11/04/2008 | Home Business
With the recent swift in the market a lot of people are finding that there employers are a little tighter with increases and bonuses. That being the case some enterprising individuals are taking a look at the home based business market for a new possibilities. We all heard that money can be made online. Lets take a look at some essential that will help to get us started in the right foot.

Feng Shui your Office to Create Success Energy
By: Pat Heydlauff | 08/10/2007 | Business
Whether you work in the corner office of a multi-story commercial building, a cubicle in a medical center or the corner bedroom of your home, you want your workspace to provide your supportive energy for focusing, productivity and generating income.

Heath Dangers Of Work At Home Businesses
By: Mark Walters | 08/02/2008 | Management
Most of us never think that working at home can cause health problems. We focus on the freedom of working for ourselves, and the increase self actualization, and the opportunity for enjoying better relationships. Statistically, most of use work for $25 000 which translates to .24 an hour after we pay...

Weight Loss and the Home Business
By: Jerry Standefer | 21/09/2005 | Weight Loss
Then read on fellow entrepreneur. I found myself spending hours on the computer, while eating nervously at the same time. Thank heaven for my wife who took action! What.

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

Which free tool can I use to see which sites point ...
By: NoProblem | 12-09-2007
Which free tool can I use to see which sites point to my website even if they bring no traffic at all.

Describe your best sexual experience in two decent ...
By: Grace Hernandez | 11-09-2007
Describe your best sexual experience in two decent words. For example: bubbleliciously satisfying!! (term not found in dictionay;o)

Broadband Help
By: Lannie | 11-09-2007
Can anyone tell me what the difference between a "data only" connection and a "data and voice" connection is? And what is meant by wired and wireless? use of cables? Thanks in advance.

Careers That You Dont Need To Go Uni .....
By: xxcassie2007xx | 09-09-2007
Hiya, What careers is there out there, that do not require a university qualification, I do not want to go to University for various reasons. I don't want a job that includes plumber or electrican, builder or decorator either!Also, I would be prepared to go to College. Thank-you for any help you give in advance, I really do appretiate it.

Article on Forgiveness is a way of Life
By: Lisa.Lisaa | 06-09-2007
I don't want to necessarily ask a question. I went to rate this article and wanted to give it 5 stars but did it incorrectly and don't know how to fix it. I wanted the author to know this is exactly what I would have written about forgiveness if I had written this article. I loved it and thank you for writing it and sharing it!

MS paint parody
By: ekuiro | 06-09-2007
I'm currently looking for a parody of the development of MS paint. A friend told me about this video but I couldn't find it. Does anyone know which video I'm talking about?  

Q&A Powered by:
Powered by Yedda 

Latest SEO Articles

The Future of Online Marketing: Beckoning New Opportunities or Raising Threats?
By: Smit Mathur | 21/08/2008
With the advancement of these latest technologies, it is true that the future of online marketing beckons more opportunities. At the same time, the rising problems like fraud, copyright violations throw a big challenge to its growth. In this article, we have discussed about its pros and cons and tried to find out a possible solution.

How To Build Back Links For Your Web Business
By: Alan Largo | 21/08/2008
Marketing is essential no matter what type of business you are in, and on the internet it is essential. You do not have the benefit of drive-by or phonebook traffic as you do when you are looking at a location-based business...

Cool Tools and Firefox Extensions for SEO Enthusiasts
By: Amy Nutt | 21/08/2008
There are so many free tools and software programs for SEO enthusiasts that it almost becomes overwhelming and difficult to grasp the 'right' tools to use in your SEO efforts. Everyone has their own personal preferences which makes this predicament even more perplexing.

Get Better Results With New York Search Engine Optimization
By: Steve Waganer | 21/08/2008
Now climb the expected heights with the help of good New York search engine optimization firms.

The Best SEO Tools To Use For Your Business
By: Alan Largo | 21/08/2008
If you want to make money online or if you want to survive as an online business, you will find that the traffic from the search engines is not something that you can do without! Tools for search engine optimization are extremely important...

Understanding the SEO Basics
By: Dan Edgar | 20/08/2008
To get the best from any SEO content provider, you need to understand the basics of SEO itself. From terminology to what method is more effective than others, even just understanding the SEO basics will help you plan ahead and know what you need from your next content requirement.

SEO Content Providers and SEO Content Writers - the Difference
By: Dan Edgar | 20/08/2008
Although they may sound similar, SEO content providers and SEO writers are actually quite different in practice. While it's true that they both provide valuable services to website owners or similar, there's actually one main area where the two are completely different - and it's in the name itself. Whereas SEO writers will generally write articles for a website or blog, SEO content providers will also look at the overall SEO of a website to maximize its SEO visibility.

Top 5 Tips to Optimize Your Web Content for SEO
By: Dan Edgar | 20/08/2008
Making sure your web content is optimized for SEO should be one of the most important factors when you are either planning a new website or maintaining an existing one. Without effective SEO (search engine optimization) you may as well not even be online, with the traffic that you'll miss out on. Therefore, these top five tips to optimize your web content for SEO will offer some guidance in this area.

More from Jeannette Balleza

Wildlife Rehabilitation
By: Jeannette Balleza | 13/09/2005 | Environment
His wing fixed." Discovered in Cairo, Oklahoma, Freedom suffered from two bullet wounds, and Young, a licensed wildlife rehabilitator, master falconer and ornithologist,.

Experience the Thrill of Eagle Watching
By: Jeannette Balleza | 13/09/2005 | Environment
In 1957. Unique to North America and revered for its majestic appearance, legendary strength and longevity, the bald eagle became the national emblem of the United States.

Article Categories






Give Feedback

Sign up for our email newsletter

Receive updates, enter your email below