Long Tail Keywords SEO and Ranking

Everyone knows the importance of Search Engine Optimization, or should do. There has also been a lot of talk about the use of  long tail keywords and phrases, but there are a lot of people who are not really sure or confident about what to do. SEO is something you should learn from the very start before even starting to build your website.

There are a few simple things that you can do regarding Search Engine Optimization  that can get your web pages indexed and improve your website ranking.

Start With Your Domain Name

A good domain name can actually be a major help in your sites ranking. Try to get the best domain name possible. Can you get a domain name that contains the main keyword(s). There's more about why later. A website that is about how to play better golf, try playbettergolf.com. The dot com is the most popular and trusted of domain names that people look for when searching.

Keywords and Keyword Phrases

As you begin to design your website and pages, think carefully about how people search the Internet. What keywords or phrases will the enter into the search engines. Do your research. Then build your pages around these keywords.

Now you have your keywords you need to decide the best place to locate them. Start with the title tags. Having them in your URL and your title tags will help boost your page ranking.

If you choose keywords that are too general, this can lead to too much competition making it that much harder for you to rank well. Go for the long tail keywords, this will help to rank you for more than one phrase. If we use the example from the play better golf, then there's the possibility of 4 - play better golf - better golf - play golf - golf. This may not be a perfect example, but you get the idea and reasoning behind this. You do not want to be in competition with many millions of others.

Do not overuse your keywords and phrases. Search engine technology is getting better every day and more sophisticated and will spot keyword stuffing (spamming) and will remove you, or at the very least drive you down the rankings. Not what you are after.

Good Content Is A Must

Make it your mission to give the best possible, most relevant content. This will give you the edge over your competition. Google is now using latent semantic indexing and where Google goes everyone else follows. LSI checks to see if the content on your page is relevant to the targeted keywords used. This is the reason to build good quality content around your long tail keywords. If these are well placed in your content they will attract the search engine spiders