More internet marketing articles can be found at submitsolution.com
It looks like two Davids are joining forces to take on Goliath. After years of public wrangling over the details, Microsoft and Yahoo finally announced a proposed 10-year partnership between their search-engine and online-advertising departments on Wednesday, July 29, 2009.
“In simple terms, Microsoft will now power Yahoo search while Yahoo will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers,” the official Microsoft news release said.
The way I read that sentence, it means they will pool their resources so that Yahoo’s search engine will have the same tools as the Bing “decision engine.” It also means Bing will have access to Yahoo’s superior online advertising services and it can give advertisers better results and a bigger audience.
Right now, Google controls about 70 percent of the online-search market, while Microsoft and Yahoo, combined, only account for nearly 30 percent of all Internet searches. They’ll need a lot more stones in their sling if they hope to take down the giant.
What does this new relationship mean for pay-per-click advertisers? According to the news release,
Yahoo will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers. Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction process.
Advertisers will be able to take advantage of Microsoft’s online-advertising tools while also receiving Yahoo’s expert service. This new service will hopefully offer the best of both worlds.
“Through this agreement with Yahoo, we will create more innovation in search, better value for advertisers and real consumer choice in a market currently dominated by a single company,” Microsoft CEO Steve Ballmer said, referring to Google.
Of course, companies and their CEOs want to promote their services as much as possible. Google probably has a completely different take on these events. So what are your thoughts? Is this development good or bad for ecommerce and Internet marketing? This is a complete version of the blog post on the eHarbor Blog: “What the Microsoft-Yahoo merger means for ecommerce.”
This internet marketing article was originally posted at submitsolution.com
- Related Videos
- Related Articles
- Ask / Related Q&A
- One Unstoppable, Tested Method For Starting An Internet Marketing Business
- Internet Marketing Tools for the Very Beginners
- 7 Lessons I Learnt Whilst Losing Thousands Internet Marketing
- Rasmussen College Breaks New Ground With Internet Marketing Degree Program
- Internet Marketing: Read Internet Marketing E-book and Start your Online Business Career With No Regrets
- Viral Internet Marketing Overview
- Activity Internet Marketing Report
- Why You Have an Internet Marketing Business?
Use Our Link Building Services to Promote Christmas Shopping
By: John | 10/12/2009Link building is a very important part of online marketing & it helps in many aspect of generating business online.
Seo Guide - Check Ranks on Multiple Search Engines Automatically
By: hardeepsingh | 10/12/2009Web copy assign to all the vocabulary or content on your website. For the reason that gratified is ruler in the earth of search engines, your keyword styling demand to be set deliberately on your webpage to influence Goggle that your gratified is deeply pertinent to folk’s keywords.
SEO Expert – Finding Only the Best Online
By: Olive Joy Villegas | 10/12/2009An experienced and thoroughly professional company will first send an SEO professional to take a thorough look of your website and to analyze it. Probably one of the most effective solutions to your marketing needs is the method of Search Engine Optimization (SEO). The foundation of a solid SEO is finding a writer that has experience in SEO articles.
Web Marketing Techniques to Increase Traffic to Your Website
By: Dick Willson | 10/12/2009Selecting the right market and the right Search Engine Optimization tools can help increase the traffic of a website tremendously.
The Best Things in Life may be Free; But Great Business Web hosting is not one of them
By: hardeepsingh | 10/12/2009Positively, you demand to keep an eye on this. You don’t like to be cheated or cut off by those citizens. Those citizens that you not even are familiar with.
Perspective of an SEO Expert
By: Olive Joy Villegas | 10/12/2009The importance of SEO is already starting to be very popular on the internet so more businesses are requiring this type of service for them. A multi-talented SEO professional usually has a combination of creative and technical skills, a union of analytical and creative thinking. SEO expert can effectively perform the skills at each level.
SEO Services: The Role That an Indian SEO Company Plays
By: Arun Kumar | 10/12/2009India is one of the leading IT services providers in the entire world. This is a place where you would find the most talented pool of software engineers, designers and programmers who have transformed this land into a very lucrative place for foreign investment. The web designing and SEO services activities are also getting popular here in this country.
Get the best ranking from SEO UK experts
By: Compete Infotech | 10/12/2009So what is the solution for the average website owner who is not an SEO guru? Just as you’d go to a construction specialized to build out your new store at a local mall, you need an SEO expert to build out and optimize your website. There are many SEO UK specialists available to provide you with these services. Seek out one that has a successful track record and can provide references from satisfied customers.
The Importance of Unique SEO Content Writing
By: Chris Rogers | 13/10/2009 | SEOSEO… It’s been around since the creation of the internet, but hasn’t really become a focus of companies to use until five years ago. Search engine optimization has successfully helped hundreds of companies reach high on search engine lists to get noticed more by on-line users.
Superman vs. Bing Visual Search
By: Chris Rogers | 13/10/2009 | SEOThe other day, I had an image in my mind of a strange object and I wanted to find a picture of it online. The only problem was I didn’t have a clue what it was called. The image in my head was of a scene in “Superman II” when General Zod’s henchman Non is in the Oval Office and he’s staring intently at something. It’s five metal balls tied to strings in a row and the ones on either end keep hitting the four still balls, causing the ball on the other end to bounce away and come back again.
How the Microsoft-Yahoo Deal Changes Pay-Per-Click Advertising
By: Chris Rogers | 13/10/2009 | SEOIt’s finally here! Microsoft and Yahoo have reached a new deal which will allow Bing to power all Yahoo searches, while Yahoo focuses on producing content and other products. Now that Microsoft and Yahoo have finally reached a merger agreement, it would be helpful to explore the changes this partnership will make on SEO and Pay-Per-Click advertising.
How Pay-Per-Click Advertising Can Help During a PR Crisis
By: Chris Rogers | 13/10/2009 | SEOWhen a person thinks about pay-per-click advertising, the first thoughts might be that it is used to drive traffic to a website. The ad has no charge until someone click on the ad, and then you’re charged per person who clicks on it, hence “pay-per-click”. Another way pay-per-click advertising can be advantageous is during a PR crisis.
Which is Better? Paid Search Ads or Organic Search Results
By: Chris Rogers | 13/10/2009 | SEOWhen it comes to search engines, some companies pay for pay-per-click advertising because they believe they’d have a better chance of getting users to click on those links, while others rely on organic search results. So what is the best strategy to use when advertising on-line through search engines?
SEO and PPC a yummy combination
By: Chris Rogers | 13/10/2009 | SEOThe unattainable goal for many search campaigns is the ever-elusive melding of PPC and SEO tactics for bigger and better top-line results. Theoretically, the two should go together like peanut butter and jelly.
Demystifying Pay-Per-Click Ads
By: Chris Rogers | 13/10/2009 | SEOPay-Per-Click ads can be a great marketing tool, there’s little doubt about that. However, this form of advertising is more difficult than it looks. Sure, anyone can come up with a slogan, title or headline that they think properly describes their product or service. But is that really a good and effective ad? In this post, we will outline the six major reasons why people click on ads and how you can apply this to your own online marketing strategy.