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The other day I wrote an article on how you can be banned or penalized in Google. This article I will be covering additional ways that can get you banned or penalized and things that you can do to avoid this.
One of the more popular reasons people are getting banned now is from buying or selling paid links. You see this happen a lot because people are always looking for ways to make additional money, and how much work involves listing another site on yours? You may notice two big name directories got hit for this, Aviva directory and Alive Directory. Both were dropped from Google Serps. For this reason straight from Google: Buying or selling links that pass Page Rank is in violation of Google's webmaster guidelines and can negatively impact a site's ranking in search results.
Many people im sure are guilty of doing this deed. Because everyone wants to get their site ranked up higher in the SERPS and increase their PR. One way Google recommends to avoid this is don’t sell or purchase links... and if you do they want you to add a no-follow on it. So then what’s the point? So if your still purchasing links or selling them just be careful. I suggest not doing it at all and seeing all your hard work on link building go down the drain. Google is doing this because they want people to utilize Google adwords and its money out of their pocket when you do it.
Which brings me to my next point, duplicating content... whether it is your own content or from others (which is worse)? If content is king, then why not make double or triple duplicates of my pages or articles? Well if Google sees duplicated content on your site that site will most likely be dropped from their index. Some examples are people creating mirror pages and then editing a small amount of information on the page to make it different. Google will still most likely detect the duplicate content. Another technique you see is people page jacking high ranking sites, and using that site to get your domain ranked higher.
The last “bad thing” I will mention in this article is using doorway pages or ghost pages to promote affiliate sites or using adsense. Basically these are WebPages that are over optimized to rank well in search engines.. But to the internet user browsing this page they will see nothing but advertisements and affiliate links. These pages are made just for income and have no value at all to the people that go there for what they originally searched for. Most likely these sites probably won’t last long when someone reports the page as spam to Google.
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