Once upon a time – telling a story on your website
Human beings are gifted storytellers. Long before YouTube and FanFiction turned us all into digitally creative and imaginative purveyors of stories, people gathered around fires to regale stories of deeds done and those left undone. Battles were described in glorious detail (by the victors, of course) and unrequited love was romanticised into feuds between Houses and suicide pacts that had audiences weeping into their Elizabethan pop corn. We're great at stories, and no matter how much of a hard-headed businessperson you think you are, everyone loves a good yarn.
So what relevance does that have to your website? What could all these tales of Shakespearean angst, Nordic battle sagas and Dickensian stories of orphans and ragamuffins have to do with your web content? Fast forward to the digital age and we're still telling stories to an audience that wants to be entertained, engaged and informed. Many of the old tales have a moral at the end. Today, they have a call to action. Once upon a time has turned into today's special offer. So if you want to create content that tells a good story and really ‘sells' an idea to your audience, here are five tips that could help.
1. Find the ‘plot'
Every story has to have a plot. It's that one thing that draws all the threads together into a cohesive story with a message. So what is the one thing that makes your business special? What makes you stand out from the crowd? If you're having trouble finding your ‘plot', talk to a UK copywriter who is practised in the art of commercial story telling.
2. Get creative
Instead of writing a bland description of your product or service, sit back for a few minutes and let your imagination run riot. If your product were a person, what kind of person would they be? Picture them in your mind's eye. What are their strengths, their weaknesses? Characters are much easier to write about than ‘things', so by trying this exercise you can find the right direction to develop your product's ‘personality' online.
3. Know your audience
Know who you are writing your web content for. Are you talking to other industry experts or the average reader who has the interest but might not have the technical know-how to understand all the intricacies of your product? Don't dumb it down, but don't get too technical either. Just like Goldilocks, you have to find a level of language that is ‘just right' and appeals to all levels of readership without losing sight of the primary message.
4. Your ‘moral'
Stories have to have a purpose. Your web content's purpose is to raise your online profile, encourage the search engine ‘bots to scan and get a good position on the SERPs and ultimately, to sell. Your story's moral is your call to action. Make it an effective one that encourages audience participation and brings your visitors back for more.
5. Call in a professional
Not everyone has the skill or even the time to create a great story. It's nothing to be ashamed of – if you can't fix your car you call in a professional mechanic. In the same way if you can't quite get that story to gel, call in the services of a professional UK copywriter. Explain your story to them and they'll create an online tale that will keep your core message at its heart, but put it across in a way that entertains, engages and informs. Even the greatest writers have called on the services of ‘ghostwriters' from time to time, and web content creation is no different. So if you're struggling with your copywriting story, hand it over to a professional copywriter and let them tell your tale for you.
Questions and Answers
SEO copywriting is something that must be taken very seriously by any business. SEO companies provide cost-effective and flexible SEO copywriting services, helping businesses of all kinds.
Two prime copywriting services are SEO copywriting and website copywriting. SEO copywriting involves inclusion of target specific keywords and phrases in the website content.
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Online copywriting is the process of writing text to promote a product or service through World Wide Web.
Basically, there are various actions that you will need to take in order to optimize your website for the search engines. Keep reading to learn about some of the most important actions.
To do SEO for any website, on page factor is important, but a same time we need to consider off page factors and it has main factors is article submission.
The recent changes to how Google calculates search engine rankings means lots of site owners are worried about making their sites more Panda friendly. If this isn't something you've been thinking about, perhaps your SEO isn't that much of a priority. If this is important to you, though, you need to figure out what has to be done. None of it is too difficult to understand or implement, so that's a good start.
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At the moment there are thousands, possibly millions, of company websites attempting to become more Panda friendly. Doing what needs to be done is what is required and we mustn't forget that Google is the one that dictates what we have to do. A quick look at Google's past shows that this is normal behavior from the search engine giant. You've likely come to expect it, if you've spent a little time working on the internet.
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People's first impressions of a website take a mere 50 milliseconds to form, according to research carried out by Carleton University in Ottawa, Canada. The research, initiated by Gitte Lindgaard and published in the journal ‘Behaviour and Information Technology' was conducted in 2006 and still holds true today
If you want to kill off your authenticity in your web copy and subsequently destroy any chances of people trusting your brand ever again, fill it with insincerity.
Writing effective web content isn't just about getting a good SERP on Google. It's just as important to engage with your human visitors and to ensure that your copy is effective in getting your message across by delivering engaging content that has a clear roadmap and a good call to action at the end. But is that your web content's only goal, or does it have another purpose?
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