The url or domain name of your online home business is an important place for your main keyword, but more often than not those just starting an online home business are not aware of this until after they have registered their domain name and started marketing their home business, but you can always register a sub-domain name with your chosen keyword included. There are many other ways to optimize a web site for the search engines.
The meta tags are part of the behind-the-scenes source code on your webpage that give information to the search engine robots enabling them to index your online home business website properly.
The title meta tag is what will show up in the search engine results as the title of your website and so it is one of the best ways to appeal to both search engines and potential website visitors. Add your main keywords into your title tag being careful not to stuff it with keywords so that it becomes meaningless to your potential customers. Certainly avoid just listing your keywords in the title tag. You need to aim to include a short, precise, descriptive piece of text that accurately describes what your online home business has to offer.
The description meta tag will usually show up under the title of your webpage in the search engine results, which means it is actually an advert for your website. Ideally this should contain text that tells the visitor what your online home business can offer them as well as contain some keywords. Limit your description to 250 characters including spaces.
Visitors to your site will find it helpful if they find headings and subheadings giving them an idea of what your site is about and by adding keywords to these headings and adding a piece of html code around the headings will optimize your site for the search engine robots. The search engine spiders will see from these headings that the content of your website reflects the keywords in your title tag.
The spiders crawl through your site looking for text to tell them how to categorize your site and it pays to make life easy for the spiders. They check how relevant the content of your site is to certain search terms, so you need to spread your keywords strategically throughout the text of your website. Place top performing keywords at least once or twice in the first and last paragraphs and mention them once in the body of your content. Use variations of your keywords instead of repeating the same keyword over and over again. Use strong tags to target phrases also. Do not over use bold / strong tags, use once or twice on each page.
Ideally, it is best to optimize your web page for two or three keywords at most. If you want to optimize your website for more keywords or if your website if offering a variety of products or services then rather create a separate web page for each product or service and optimize each page for related keywords. This way will ensure that a potential customer who clicked on a certain advert or link is taken straight to the page relative to their search, rather than to a home page where they have to look for the actual product they searched for. By streamlining the sales process makes it easier for potential customers to make a purchase.
Bear in mind that the search engine robots can only view text, when they come across images they will find no information to gather, as the html code for an image only identifies the location of the image. You can take advantage of the opportunity to add keywords by using an alt tag and title tag for the image. The alt text on images should describe the image and if possible these images will be related to your targeted phrase. The title lets you use alternate keywords without breaking the flow for visitors.
In the source code of your online home business website you will probably find images that make up the design of your site and these also offer the opportunity to use alt tags to add keywords. They may already be in your source code so you need to look for this code after the image location html alt=”” and you can insert your keywords inside the inverted commas, be sure to keep them brief and do not stuff with keywords.
Since search engine robots do not read punctuation marks such as full stop, commas etc., you can use a keyword phrase that runs from the end of one sentence into the beginning of another. In other words you do not have to contain your keyword phrase within a sentence.
Whether you are just starting an online home business or have had your website for a while, always follow the golden rule of organic search engine optimization i.e. Create your online home business web pages for your users, not search engines. In other words write a descriptive and convincing html title that will appeal to your visitors and then make sure that your keywords appear in the title in order to make it search engine friendly.
Related Articles
Top 10 Tips for SEO
By: Tom Waite | 12/11/2007 | SEO
Starting from the beginning I explain what are, in my opinion, the top 10 methods of SEO- Search engine optimization! Read this guide to give you the know how to boost your position in search engine results! Discover the methods the experts use without having to pay the experts!
Build Superior Landing Pages
By: NIHAL | 21/02/2008 | SEO
Imagine running a huge online marketing campaign for your site, complete with all the blog buzz, advertisements and search engine placements. You're expecting tons of traffic to hit your site, you think the job's done, well sadly, not quite. One very important factor many fail to spend time working on - Build superior landing pages. Definitely a very important tool when it comes down to any marketing campaign, if you ask me.
Couples, Spice Up your Sexual Life With Some Lovemaking Tips. Part I : Make Desire Rise
By: Christophe Tissier | 19/11/2007 | Sexuality
Whether you are married or not, here are some ideas and lovemaking tips which could help you break the deadly sexual routine. With a bit of imagination you can boost your intimacy spectacularly and become a sex bomb, male or female. ;-)
Let's start with simple exciting tips.
Which will make your lover's desire rise, rise, rise...
Secrets of Low-cost Marketing
By: Lou Bortone | 13/01/2008 | Business
It's a dilemma that most small businesses and startups face: You must market and advertise, but you're strapped for cash. Fortunately, ideas, energy and imagination can make up for meager marketing budgets. Whether you're an established company or a nascent
Tips on Analyzing Keywords
By: sandeep | 19/11/2007 | SEO
To make your website relevant for a certain keyword you need to choose them carefully and to use them wisely in your website content and meta tags.
Importance of Sitemap
By: sandeep | 22/12/2007 | SEO
A sitemap is an XML file that contains a list of site URLs and related attributes detailing what should be indexed within a specific site.
I Am Finally On My Way To College
By: Jan Hayner | 28/08/2006 | Non-Fiction
You wait all your life to go to college, be on your own and that's when your problems begin. Packing and making sure that you didn't forget something is a real chore.
Using Positive Reinforcement In Your Dog Training
By: Niall Roche | 11/04/2007 | Pets
Dogs are very sociable creatures - it's part of the reason why we love dogs so much. The problem is that when a dog becomes too sociable they can be become agressive and get out of control. That's why it's important to train your dog from an early age to...
More from Cynthia Minnaar
Increase Your Online Income by Mentoring
By: Cynthia Minnaar | 05/05/2008 | Online Business
On the internet it is well known that it takes time to get established and build up a substantial income online especially when you are sponsoring other affiliates and building a team of like minded individuals. Their success is your success so using some of these mentoring tips to help your down-line will in turn increase your own online income.
Low Cost Ideas to Start an Internet Based Business
By: Cynthia Minnaar | 27/04/2008 | Online Business
If you are on a tight budget, yet keen to start your own internet based business, do not let that deter you. Provided you are prepared to do some research and put in the time and work, there are low cost ways that make it possible to build a profitable business on the internet.
10 Reasons to Start a Home Internet Business
By: Cynthia Minnaar | 20/04/2008 | Online Business
Building a home internet business takes time, commitment and patience hence the reason we so often hear how important it is to have a very strong reason why or a burning desire that will spur us on through thick and thin in order to succeed.
How to Achieve Success With an Internet Based Business
By: Cynthia Minnaar | 12/04/2008 | Online Business
Are you still trying to find a way to make your internet based business work? Are you jumping from one internet business to another in your quest for success?
Guidelines to Start a Home Internet Business
By: Cynthia Minnaar | 30/03/2008 | Internet
Are you trying to find the best way to start a home internet business yet have no idea where to begin? Knowing how to get started is a problem that many experience when they start their search on the internet.
How an Online Business Mentor Can Help Your Home Internet Business
By: Cynthia Minnaar | 24/03/2008 | Internet
As it is so easy for anyone to start a home internet business that is probably why so many people assume that it is just as easy to start making money online and decide to press on alone rather than join an online business mentoring program.
7 Ideas to Increase Online Income From Your Internet Business
By: Cynthia Minnaar | 21/03/2008 | Internet
As you build your internet business and the traffic to your website increases it is only natural to expect your online income to increase. Sometimes this just does not happen so here we discuss ideas to increase website sign-ups and sales.
Learn How to Build a Profitable Online Business
By: Cynthia Minnaar | 13/03/2008 | Internet
Give yourself the greatest chance of success in the online business world by applying these basic success strategies to build a profitable online business.
Internet 
