Pay per click is a search engine marketing technique in which the advertiser’s site is listed on the Results page of a Search Engine, when users search for a specified keyword. Payment is based on the number of times the website is selected (clicked) from the results list. It is also known as pay-per-click listings (PPC). The two biggest players in the PPC arena are Google and Yahoo Sponsored Search (Previously Overture).
On the one hand Search Engines are the most popular landing points for most Internet users looking for services on the web. Yet, research shows that 75% of the Search Engine users do not look beyond the first page of the results of their search. In this environment, ensuring that your site is visible and accessed by your target audience through organic search is a difficult proposition.
Advertising on Search Engines is far more targeted than other forms of advertising since you control what keywords your site appears on. Even in organic search, one doesn’t really have control over what keywords your site ultimately gets listed under. In fact, with Google AdWords, one can even target net users geographically.
Since one only pays for the click-throughs from the advertisements, there is no wastage of impressions. The campaign is therefore far more cost effective and measurable.
Visit our site at www.indigo.co.in
Related Articles
Reduce the Advertising Costs of Between 35-50% With Advanced PPC Services
By: Dinesh Gupta | 19/04/2007 | Online Promotion
Pay per click advertising (PPC)is a search engine marketing technique with the maximum ROI. It requires you to reimburse a payment for every time someone clicks to your website from an advert you positioned in a search engine based upon keywords they have used.The major search engines, Google, and Yahoo both show paid listing in one form or another. PPC services ensure that your campaigns are inexpensive, well targeted and answerable.
Pay Per Click (ppc) Advertising – How to Get Success?
By: Jyoti | 15/04/2008 | Internet
Article is about how to go for Pay Per Click (PPC) advertising campaigns, why to do PPC advertising, tips to follow and drawbacks encountered.
Merchants - Trading Spaces, Gaining Traffic!
By: aisha.danna | 23/05/2007 | Online Promotion
Concluding that if you are reading an article that speaks of Merchants, Affiliate Marketing, Website Traffic and the concept of Relationship Marketing - you are a sceptical beholder of a website, online business, a merchandise that you wish to trade online or are looking for means to increase the traffic flow to your site I begin with my part of enlightenment on affiliate networking.
Got a Question? Ask.
Ask the community a question about this article:
Q&A Powered by:
More from Peter Frank
Stock Trading and Stock Broker as a Career to Look Forward
By: Peter Frank | 05/12/2007 | Finance
A stock broker is a qualified person who deals in various kinds of stocks and securities on behalf on a particular investor
Mutual Fund Nav’s
By: Peter Frank | 03/11/2007 | Finance
Net asset value (NAV) represents a fund's per share market value. This is the price at which investors buy ("bid price") fund shares from a fund company and sell them ("redemption price") to a fund company
Tax Planning is Beneficial for Those Who Want to See Themselves Growing
By: Peter Frank | 03/11/2007 | Finance
Just as rules are important for good living so also there are some golden rules of tax planning
Keyword & Competitor Analysis
By: Peter Frank | 03/11/2007 | Internet
Our SEO specialists will visit your competitor's websites, analyze them, and note their positive and negative points. During this process, we will get a complete, clear picture of the exact type of promotion or optimization process that would work for your business. Plan a proper strategy which will help your website to maximize its performance in search engines.
Online Marketing Agency Mumbai and Delhi!
By: Peter Frank | 03/11/2007 | Internet
There are 934 million Internet users, surfing 11 billion pages, using a string of just 5 words. The chances that they will land on your website: miniscule.
Stock Market in India
By: Peter Frank | 03/11/2007 | Finance
The bull-run in the Indian stock market came to a halt on May 18, as the Bombay Stock Exchange recorded its worst fall.
Online Trading - the Need for 21st Century World
By: Peter Frank | 03/11/2007 | Finance
You would have wished to lead a happy life with all the investments in place and the family secured with children having their own families. Your retirement is also secured with the money that you have saved during your working career. But that can only happen when you know that what you save now will culminate into money in future
Portfolio Management Services: Kotak Securities
By: Peter Frank | 24/10/2007 | Finance
Portfolio Management Service; by kotak securities which is one of the most popular services offered by the 2500 crore group. The Portfolio Management Service combines competent fund management, dedicated research and technology to ensure a rewarding experience for its clients. Special relationship managers are appointed to manage your investments in the best possible manner and make sure that you get maximum returns of your investments
Internet 
