One of the most important aspects of a successful search engine positioning strategy is the creation of inbound links that are connected to your website. You may have come across advertisements and even newsletters that talk about the benefits of link exchange. In link exchange, your website link is exchanged with other website links but it works successfully only if the other website targets a similar audience as yours or it can enhance reciprocal linking in any way. Such a scenario will definitely help your website get higher rankings.
Linking can be reciprocal or non-reciprocal and the latter has 2 distinct advantages over reciprocal links. The first advantage is that the non-reciprocal links holds more weight because of their non-reciprocal nature. It is easier for search engines to detect reciprocal links. The second advantage that a non-reciprocal link will have is that they will not be monitored the way most reciprocal links are. If you have reciprocal links then you will have to look out for unethical webmasters who can bring your link down. You need to be constantly aware of such webmasters and try to remove their links from your website as soon as possible.
These are just a few of the benefits of non-reciprocal link building but the question is how can you successfully do it? There are different ways of ensuring successful non-reciprocal link building and some of them are:
Providing useful or good content
Good content is like a goldmine. Content differentiates one website from another and is the thin line that separates success from failure. Some people or websites may link to your website just because your website has content that is useful for their customers.
If the content on your website is interesting and informative and is updated on a regular basis then there are many people who will try to link to you. One link is worth a lot of traffic and the increase in traffic to your website through such non-reciprocal links will enhance your search engine positioning.
Directory listings enhance non-reciprocal link building
Directory listings are considered as one of the easiest methods of obtaining non-reciprocal links. There is a condition though: you website needs to have excellent content, which will be value addition to other sites or for readers. Most of the directories will list your website only after you pay a small review fee.
Some of the popular directories include the Yahoo! Directory but it comes with an exorbitant price tag of $299 and hence is not the best option for a single listing. Another popular directory listing service is DMOZ or Open Directory Project and the only drawback is that it can take months to get listed here.
There is some secondary directory listing services also, which includes directories that are topic-specific. Most of the topic-specific directories are considered a valuable source of non-reciprocal link building to your website. The advantage is that you will be able to get quality traffic generated by your listing. The only aspect that you should check is that the directory used for non-reciprocal link building should rank well.
Submissions
Article submission is one of the most popular methods of enhancing search engine positioning through non-reciprocal link building. Although writing good articles may seem like a long and painful process but they are a great option for driving targeted traffic.
Once you have completed writing an article, you will have to find the right website to publish it. There are thousands of article directories but you need only the top directories that have a good ranking so that you can benefit from their ranking. The second important aspect is that your article title should have the key phrase that is relevant to your business or website or target audience.
The higher the number of article submissions directories, the better your chances are for driving targeted traffic to your website and this will also help in strengthening the search engine positioning.
Of course non-reciprocal link building can not be achieved overnight but once you achieve it, you will realize the immense potential it has over the internet.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Are the Agel products as good as they say? was ...
By: tiginat | 24-11-2007
Are the Agel products as good as they say?was there any research on how they effect our health and body?
Automated customer service
By: ManuelGarcia | 17-11-2007
Hi, I am looking for reliable articles that will give me some information about automated customer service. Can someone pls provide me with a website? Thanks Manuel
Is an iPod Shuffle - 1 GB a good prize for an ...
By: wickedtruth | 17-11-2007
Is an iPod Shuffle - 1 GB a good prize for an online contest/drawing? If not, do you have any other suggestions?
Advanced quotation experience in google search?
By: egyshop | 15-11-2007
I've checkedhttp://www.google.com/help/basics.htmla andhttp://www.googleguide.com/category/quer...but didn"t helpGroup #1:"I want" OR "I need" OR "please"Group #2:"music" OR "songs"Group #3:"2 cities" OR "two cities" OR "2cities"My Q. is:How to search to make google.com take,at least one quotation from Group#1 + at least one quotation from Group#2 + at least one quotation from Group#3thanks in advance
In what way is the result of Yedda questions ...
By: NYC-Shanghai | 14-11-2007
In what way is the result of Yedda questions better than the result of a Google search?
Can someone help me with google adsense?? I would ...
By: dmitri2006 | 14-11-2007
Can someone help me with google adsense?? I would like to know how to increase ctr and bring triffic. thx.
Q&A Powered by:
Latest SEO Articles
The Best Way to Get Quality Traffic
By: Richard Lang | 11/10/2008
Home based internet business internet marketers realize the importance of quality traffic and are thus always on the lookout for the best way to get quality traffic. The more quality the traffic that can be generated the more profitable an internet business is likely to be.
Utilizing Social Media Optimization For Your Website
By: Scott White | 10/10/2008
Involving your website into such social media websites such as youtube, can greatly increase your visibility on the internet, which can increase you search engine rankings.
More Web Traffic Through Higher Search Engine Indexing
By: Kay Brown | 10/10/2008
If you are looking for ways to increase your search engine placement, you are not alone, as many people are looking to improve their objectives, whether it just be more visitors or greater profit through targeted traffic increases that can come with higher search engine ranking.
Let the Search Engine Optimization Experts in Maui Hawaii Take Your Website to the Top Rank
By: Paul Fitzgerald | 09/10/2008
Why exactly is Search Engine Optimization important? Typically, people have short attention span and have little patience.
Search Engine Optimization Marketing Through Articles SEO Submissions
By: Joel Mclaughlin | 09/10/2008
When it comes to obtaining links to your web site, this isn't always the easiest task. using seo search engine optimization marketing tactics will help you to save time and increase results. We have some great tips to help website owners get the links they are looking for.
8 Steps To Getting Your Web Site Crawled
By: Karen Scharf | 09/10/2008
Every SE has its own web crawler program and its own formula for ranking pages. However, while page factors might be ranked differently by different engines, the idea behind the web crawlers is basically the same. Getting your site crawled often is a good indicator that the SE finds your site important.
Techniques for the Secrets for Effective SEO
By: Alok Tyagi | 09/10/2008
Web design has assumed a great importance today with varied business activities being carried out on the internet. Hence, during web design and web development stages, the focus of the web designer must be to create search engine friendly web pages through effective use of SEO tools
Search Engine Optimization 101: the Secrets to Effective Keyword Research
By: Derek Gehl | 08/10/2008
Are your keywords targeting all the searchers who could benefit from using a product like yours? Find out the two main ways that people search for information online, so you can laser focus your keyword research and maximize your search engine optimization campaigns.
More from Moe Tamani
6 Essential Accessories of Moroccan Home Decor
By: Moe Tamani | 20/09/2008 | Home Improvement
The current trend in interior design is Moroccan home decor. Today's Moroccan decor is the traditional Moroccan design with a modern twist.
The beauty and craftsmanship that goes into Moroccan design has been unmatched for centuries. Designs, patterns, colors, fabrics, metals and art work make an instant impression of ancient royalty.
No...
Volunteering in Uganda
By: Moe Tamani | 15/06/2008 | Destinations
Uganda is one of the most beautiful bastions of the African wilderness and has everything for a global tourist or even a backpacker. From trekking opportunities in the volcanic Great Rift Valley to exploring the Gorilla hideouts deep in the mountains; from sunbathing at the isolated and magnificent beaches on the Ssese Islands that seem to be floating in Lake Victoria to being captivated by the mystic Jinja, the source point for the great river Nile, Uganda has just about anything.
Volunteering in Thailand
By: Moe Tamani | 15/06/2008 | Destinations
Thailand is a country that has some of the most beautiful landscapes. The luscious green and yellow paddy fields have become a symbolic statement and so have the floating markets and the waterways. Whether it is the busy and over crowded beaches of Phuket or the tranquil and far from the madding crowd beaches of Koh Samui, the beaches of Thailand drives a major part of its economy.
Volunteering in Tanzania
By: Moe Tamani | 15/06/2008 | Destinations
Tanzania is situated in East Africa, and its economy runs primarily on tourism. It is a country of geographical extremes like the highest point being the Mount Kilimanjaro peak and the lowest point being the lake bed in Lake Tanganyika. It also shares a part of Lake Victoria, which is the largest lake on the continent. But Tanzania has much more to offer than this and one such place is the Serengeti.
Volunteering in South Africa- History in the Making
By: Moe Tamani | 15/06/2008 | Destinations
In some ways South Africa is different from the rest of Africa as there is less poverty and strife here. South Africa is home to some of the most spectacular game reserves and landscapes. Considered as the adventure capital of the world, South Africa offers many pleasures from the Gold Reef city in Johannesburg to hiking across the scenic route of N12.
Volunteering in Peru
By: Moe Tamani | 15/06/2008 | Destinations
A country with am amazing array of bio-diversity, Peru is considered as one big habitat for humans, flora and fauna. It is situated in South America and has the South Pacific Ocean on one side and the mighty Andes Mountains on the other.
Volunteering in Nepal
By: Moe Tamani | 15/06/2008 | Exotic Locations
The royal kingdom of Nepal (though Nepal recently became a democratic nation), is the only Hindu country in the world. Nestled in the lap of the majestic Himalayas, Nepal shares borders with two of the fastest growing economies in the world – India and China. A natural wonder, this tiny nation is very diverse both in geographical as well as cultural sense, and offers many amazing and wonderful natural sights.
Volunteering in India
By: Moe Tamani | 15/06/2008 | Exotic Locations
The land of the Kohinoor, the Taj Mahal, and the mystics, India is incredible. You can never be prepared enough to expedience the world’s biggest democracy! From Kashmir to Kanyakumari, from Mumbai to Meghalaya, India is a country of amazing contrasts, exquisite traditions, and varied cultures. If you decide on volunteering in India, it’ll be an experience you’re not likely to forget in your lifetime.
Internet 
