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Search Engine Optimisation (seo) – What is It? Using Relevant Search Terms
Off page elements - Link Text This element is one of two important points for good rankings. You can put link text on pages within your site or on the pages of other sites. Here’s the point, the main search term on the target pages should be included in the link text. Where possible, use different link text for every link that links to a page, but always include the target page's main search term in the link text. On page elements The aim here is to make sure that all page elements link to the target search terms on each page. Consider the following: The Title Tag This is the second of the two important elements for good ranking. Ensure the page’s search term is contained in this tag. Put it near to the front as possible. Make sure it reads well. Remember each page’s title tag should be different to that for other pages. The Description Tag Write an attractive description tag for each page and include the search terms in it at least twice. Make sure the search term is mentioned at the beginning if possible. The H Tag (Header Tag) H tags have numbers from 1-6 with 1 being the biggest heading size. H tags carry more weight when read by the search engines. So include the H tag as near the top of the page as possible and include search terms in the tag at least once if not more on the page. Text Using the search terms in the text on the page as much as possible is important. Put the terms early on in the page and as much throughout the page as possible without losing the readability of the content. Search terms put in bold text carries extra weight but not as much as H tags. If a word from the search term words is found in the text but is separate from the other search term words. It can only help. ALT Text Make sure you put the search terms in the alt text of all images on the page. So in summary, the key to effective search engine optimisation is to initially choose relevant search terms. Then ensure you have search terms correctly placed in strategic elements of your website construction. These elements being at the point of link construction, in off-page elements and on-page elements. It is important to note that while search engine optimisation is very effective it does not happen overnight. Be prepared to be meticulous in your implementation of SEO and patient in reaping the rewards.
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Article Tags: Search Engine Optimization, SEO, Keywords Article Source: http://www.articlesbase.com/seo-articles/search-engine-optimisation-seo-what-is-it-359983.html About the Author:
Michiel Van Kets provides articles for Dave Glynn, who owns Searchenginesensation.com. They are part of Atomic Web Solutions and offer professional search engine optimisation (optimization) and web marketing services including pay-per-click campaign setup and management.
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