You might be wandering the reasons your web site is not getting much internet traffic. After all your web site took lots of financial and human resources, but unfortunately like so many web sites, it is quite unknown and as a result it does not get enough internet traffic to make it financially viable.
Did you know that about 80 percent of all web site traffic originates from search engines? Yes, it is true! Listing near the top page of search engines and obtaining the attention of your target audience should be a main priority for any web site internet promotion.
And the good news about this is that improving a web site position in search engine pages may be done for free. How? Using search engine optimization (SEO) techniques.
There are many ways to promote a web site. Some promotions are paid and some are free. Among the free ones, the search engine optimization techniques enable web sites to become search engine friendly. In other words, it makes website pages to accept the search engine crawler in a friendly way. These techniques will be some of the steps one will have to use to obtain a better position in search engine's pages, when searching for specific keywords, related to services or products offered by a web site.
The html Title tag is a very important element and must include the most important keywords or phrases, which best represent the products or services offered by the web page. It should not contain more than 60 characters.
The html meta Keyword tag should have all the keyword phrases which best represents the products or services offered by the web page. Avoid repeating keywords and bad use of capital letters. It should not contain more than 250 characters.
The html meta Description tag is a description of the web page, which will be displayed by the search engine. Make sure it contains keywords phrases. Avoid repeating keywords and bad use of capital letters. It should not contain more than 200 characters.
Keywords in Headings tags (h1) will be interpreted by search engines as being an important keyword relevant to the web page, and it should be looked for and indexed by the search engines.
It is a good practice to include informative text one every page, using natural language and appropriate keywords. It should contain more than 200 words. Informative text should be placed in the html Body section of the web page.
Every html picture 'img' tag should contain an ALT tag with an appropriate description. Keywords should always be used when appropriate.
Every html hypertext link 'a href' should contain a TITLE tag with an appropriate description. Keywords should always be used when appropriate.
Make sure there is a robots.txt file in you web site directory. This is a text file created by the webmaster, which will guide the search engine's crawler when indexing a web site.
There are some cases in which one might not want to have some web pages indexed. This way thru the use of robots.txt, one will have control over which pages will be indexed and made available to the search engines.
User-agent: * Disallow: /tmp/ Disallow: /data/
Search engine's crawlers become more efficient when indexing web pages with no html errors. Beware that some html errors can make search engine crawlers to give up indexing web pages. So it is recommended for those web pages to be indexed, there should be no html errors.
Links are very important to search engines. The quality of links and whether it is reciprocal or not, are important factors in evaluating the importance of a web page. Links from web sites with higher page ranks are a plus.
It is very important the registration of a website with directories and search engine web sites. It is a way of telling the world that your web site exists. Avoid using automatic search engine/directory registration.
Search engine optimization has become a very important set of procedures which helps web sites to become more relevant to search engines. To obtain an increase in internet traffic will take some time. It probably will take some kind of additional promotion too. But anybody in need of higher internet traffic, free search engine optimization might be considered his first option.
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Frequently Asked Questions
Does all in one submission is dangerous?
By: ilana | 05-09-2008
I have a medium size site, and It's current google page rank is 4/10. In order to improve its Rank, I'm considering using a mass links submission tool like "All-in-One submission", that will submit a link to my site to few thousands site's. some of them are more legit, like DMOZ, and some of them, I guess, are link farms.
does such a submission is dangerous? can google punish me for doing that?
and if the answer is yes, do you have an advise how to submit my site?
What is SEO?
By: brittney08 | 04-09-2008
What is SEO?
Info on internet biz
By: LEE | 02-09-2008
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Is black hat seo illegal ? If you ask my opinion ...
By: alifar | 31-08-2008
Is black hat seo illegal ?
If you ask my opinion no See:
Is black hat SEO illegal ?
Search engine optimization
By: PizzaMan | 29-08-2008
How important is link building or back-links in Search Engine Optimization (SEO)?
What are the main tactics for web marketing?
By: Tanvi | 11-08-2008
What are the main tactics for web marketing?
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