Focus On Few Keywords Per Page
Don't try to rank every page for every possible keyword. Instead optimize each page for one keyword or keyword phrase.
Practical Example: The San Diego print shop website we have discussed above should rank for several keywords. It is impossible to achieve high ranking for one page for many keywords. Instead your goal is to achieve optimal ranking for several pages for several keywords. For example, your homepage should be optimized for "san diego printer. Subsequent pages could be optimized for the suburbs of San Diego such as "la jolla printer, and "ocean beach printer, and so on. It is more realistic to attain good ranking for one keyword per page than it is for many.
Submit To Search Engines
Once your website has been properly optimized submit your homepage web address to search engines such as Google, Yahoo, MSN, and the like. Search engine submission is less effective today than in the past, but it is not going to hurt your chances of getting indexed. Once you submit your site, expect a visit from the search spiders.
Note: Search spiders, aka web crawlers, or web robots, are scripts that visit web pages providing search engines intelligence. Based on the intelligence gained search engines index and rank websites.
Be Patient - Continue To Optimize
Search engine optimization takes time. If you expect overnight results you will be deeply disappointed. Quick results, especially for new sites, are not the norm. Even if you do everything right, it may take you several months to get any traffic from search engines.
A visit from the search engine spiders doesn't mean that your site has a good ranking. All it means is that you site was noticed. It will take months for the search engine to build trust and refer significant traffic. The key is to monitor what's happening with your site. Don't assume anything, view your log files and study patterns. Once you measure your site's performance you gain intelligence that will help you make the right changes. Avoid making drastic changes. Fine-tune your site and monitor the results.
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