Search Engine Optimization Tips

So you have decided and want your website to be on first page of the every search engine. This article would help you to achieve your goals. To rank high in all search engines is not a difficult job as you might be thinking.

If you implement the below mentioned techniques on your website, wait for few months to allow the search engines to crawl your websites and you will see your dreams come true. Below mentioned techniques are not tricks but they are the most general techniques applied on a website to rank it high on the search engines.

• Keywords In Domain Name: - Include your websites primary keyword in the domain name. Your keywords should be easy to spell and easy to remember. If primary keyword is not included in the domain name its not going to harm you but if a keyword is included its certainly going to benefit you.
  
  
• Keywords:-
  
  
  
  • Include those keywords that are being searched mostly on the internet relevant to your sites content.
    
  • Put your keywords in the title tag and Meta tags.
    
  • Include keywords synonyms in your content.
    
  • Make use of h1, h2, h3 tags in the content. Include your keywords in the header tag.
    
  • Always include your keywords in the anchor text. Include your keywords in the content as anchor text.
  
  
  
• Density of Keywords: - Keyword density is a major factor to be listed among the search engines. To rank in the search engines if you include your keywords in the content too many times then your website will be spammed by the search engines.
  
  So minimize the keyword density to less than 5 percent. This means if you have 100 words in the content then a keyword should be included only 5 times or less than that.
  
  
• Other Spam Techniques:- Spamming techniques will allow your site to be ranked high in the search engine for a short period but in the long run you will face disastrous consequences.
  
  Cloaking, invisible texts, identical pages, tiny text, doorway pages, high density of keywords, mirror pages, and mirror sites are some of the spam techniques.
  
  
• Meta tags: - Include your keywords in the title tag as they are going to be displayed to the visitors at first. You should insert keywords in the Meta description tag as well. Now you can include your sites primary keywords in the Meta keywords tags.
  
  
• Robots And Author Tags: - Robots tag makes the search robots aware whether or not they have to crawl the web page. The robots Meta tag is .
  
  In the author Meta name, generally the company’s name is mentioned so that you can get a high rank with the company name. The tag is >Meta name=”author” content=”the service you are providing”.
  
  
• Quality Content: - As you must know content is the king. Quality content will drive visitors to your site very often. Visitors will get back to your site and will tell someone else to visit your site as it contains good content.
  
  Search engines love those sites that keep updating their content regularly. So keep adding something new to your content.
  
  
• Avoid Dynamic url’s: - Don’t use dynamic url’s for your web pages. Avoid the use of ? in the url. The search engines robots face difficulty to crawl these web pages.
  
  
• Site Map: - A site map contains the links to all the pages of the site. In this way all the pages are being crawled by the search engine. And if the visitor wants to find a particular page then he can visit the site map.
  
  
• Site Design: - The site design holds importance in the search engine optimization. If you have a good content but the links are not are arranged in a proper way or the color of the site is irritating then all the search engine optimization work is a waste. Check for broken links on the website.
  
  
• Robot.txt File:- However this file is not necessary but you should include it in the root directory. The robots.txt tells the search robots which are the files that should not be crawled. Robot.txt has the following code
  User-agent:*
  Disallow: The name of directory you don’t want to be crawled