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Search engine ranking is the ranking of a website or web page in the search engine result pages, for a given key word or keyword phrases.
Getting top search engine ranking requires your site to be designed well and is easily crawlable by the search engine spider. Designing a search-engine-friendly web site isn't difficult; you just have to keep a few basic concepts in mind.
Search engines like to spider and rank sites that appeal to visitors. The main challenge for search engine developers is to create algorithms that will favor user-friendly web sites while casting aside sites that are created only for spiders.
There are a few important things you should follow to improve your Search Engine Ranking:
• Your title tag should contain those keywords that meaningfully describe your page. Note that this "title" refers to the one in the ‘head’ section of your document, not the one displayed in your browser window.
• The description Meta tag may also influence the ranking of your page for specific search terms. This means, presumably, that if someone searches for a particular keyword, and it appears in your description and title tags, Google adds importance to it.
• Keyword density is important to Google. This probably means that if someone searches for "search engine ranking" and your page has many instances of that keyword phrase and other synonymous phrases, your page is considered more relevant than another pages with those phrases or individual words scattered all over the page.
• Words in the keyword meta tag have the same value as the other words on the web page itself, except for one very important case: if your meta keyword tag contains keywords that do not occur in your main web page, your page will be penalized. Your Search Engine Ranking may improve if you use both the title tag and relevant Meta tag.
• Google considers keywords stuffing, extremely small text, hidden text, etc. to be spamming.
• As far as possible try to avoid duplicate content: this includes mirrors of your site as well as identical content appearing from different domain names.
Remember, search engine users generally only explore the first 20 sites in the search results. If you site isn't there in the top 20, you are more likely not to be visited, it's as simple as that. You should always follow a regular search engine optimization process to make your site updated and appear as effective as a billboard on a street. Therefore, select the best SEO services available, and start the journey towards higher search engine ranking NOW!
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