SEO Analytics: Work Patiently

Data-buffs immensely enjoy the game of SEO analytics. Many tend to immediately adapt new techniques or tricks coming from an expert’s mouth in their SEO strategy. However, at times, such a tendency of over analyzing or becoming too reactionary to that data can enormously hamper one’s optimization strategy. Hence, in order to stay away from the stats-craze, mentioned below are some tips to keep a level of discipline while reviewing your search engine optimization performance and SEO analytics.

Patience is the key: Often after viewing the SEO analytics in real time, one tends to feel terribly restless and doubtful about his/her own SEO decisions. However, in reality, this is no reason to jump into some serious actions. All you need to do is wait and work strategically. Moreover, before committing any serious amendment in your well thought optimization strategy, you must wait until 1,000 unique visitors come to your site. This will let you have a crystal clear understanding about your content, navigation and how they found you.

Timely evaluation of keywords: Draw a comparison between your keywords and the latest most sought-after keywords as this might raise the possibility of addition of some new keywords in your content. Hence, with time keep re-analyzing your featured keywords.

Keep updating your Content: Ensure that your site displays only well-thought, well- written and well- focused content and articles. Blogging on your own site can assure something fresh for your visitors every time. Also, keep posting new articles about your industry, services and products. However, this does not mean that you overdo it. Save and keep published some unique content that is of great value to your audience.

Rely on your popular pages: Do not play much with your most popular content pages that are visited the most for some specific reason.  In fact, make efforts to amplify those pages with things you wish to share with your readers. However, do not change what has been fetching good for you.

Bounce Rate Analysis

•    Takes time to load: Nobody has time to sit and wait, hence lighten up your images, flash and java.
•    Amateurish appearance: Unprofessional, amateurish and too complex design can raise doubts about your credibility.  Enhance your site design and structure appropriately and analyze its appearance in Internet Explorer, Firefox and Safari.
•    Relevant Content: Ensure a perfect presentation of relevant content with right keywords, complying with your target audience.
•    Call to Action – Are your offers productive? Make sure to put offers in simple yet catchy language that ensures direct attention from your visitors. Keep it simple, sober and attractive so that everyone understands and goes for it.