Himanshu Singh, Partner Himshilp- Internet Marketing Consultants have over 8 years of experience in Internet marketing services like SEO, SEM.
http://www.himshilp.com
Website Content and SEO
One of the most important and widely accepted areas in SEO is WEBSITE CONTENT. IF a website doesn’t have appropriate content to justify its site structure then irrespective of your SEO efforts, it will not figure in top search results. Search engines will simply ignore the website. Thus, one of the most important areas to concentrate is website content.
During creation of a website, more emphasis is given on how a website looks or how it functions. Tools like flash are used to create beautiful screens to explain the functionality. Animated images are created to give a neat look to the website. While doing this, people completely neglect the fact that website content is one of the most important things and it should get more importance over the design aspect.
The content of a website should actually be the first thing when you are optimizing the website. One need to convey search engines that the website is full of information and worthy to be listed in top search results for the category to which it belongs. Every page of the website should honestly speak about the services, products which it is offering. Kindly avoid irrelevant content, content which is not related to the nature of the web page completely from the webpage. Be honest with the content and you can see miracles in due course. Not to mention there need to be a balance in the content so that the sales pitch of the content part also gets its fair share else the content targeted towards search engine crawlers will attract crawlers but keep the genuine visitors away from your website.
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By: Himanshu Singh | 11/12/2008 | SEOAlt Text tags are meant for providing alternate text to the images, for visually impaired surfers. Stuffing keywords does not help them as they will be stuck in reading the same thing again and again, if keywords ate stuffed in all the alt tags on the page. For them, it will be keyword spamming. Probably this is the reason why all major search engines have started ignoring Alt Tags. Alt Text tags should be used for the purpose of representation of image.
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By: Himanshu Singh | 11/12/2008 | SEOHeading tags: These are the tags in HTML which are used to show that a particular text is important by making them bold. As the name suggests, these tags are used to display headings for a webpage or for a portion of text in the webpage.