Author is working as SEO head at SEO Company India. He primarily focuses on articles related to web site design and internet marketing. For more articles by author visit http://blog.webdesigningcompany.net
AJAX (Asynchronous JavaScript + Xml) mixes of technologies that offers incredible functionality for web sites and get rid of the page reloads. In simple words AJAX brings software like usability to websites. You can have an idea of AJAX features by visiting following web pages:
- Google Maps
- Google Suggest
- Meebo.com
- AJAX Word
- AJAX Spreadsheet
You must have idea now what functionality can be added to any website using AJAX. But AJAX website is not search engine friendly. The main reason of AJAX website not ranking well in search engines is that AJAX web pages cannot be easily bookmarked and also not proffered by search engines. The pages created are not unique and cod itself is not visible to search engines.
This doesn’t mean that AJAX websites cannot rank well in search engines. You can use search engine optimization techniques discussed below and make your website search engine friendly as well as rank in top organic listings for your major keywords.
First issue is that AJAX is not visible to search engines. Therefore any content delivered through AJAX or say if websites navigation is delivered through AJAX. Hence search engine will only be able to crawl first page will less or no content. Spiders will not be able to spider other pages as navigational link are not visible to them. So what is the solution to this? Simple way is to make sure your website content and navigation is in HTML. This will serve you double benefits i.e. content in HTML is easily read by search engines and also will be visible to visitors who have JavaScript turned off or where browsers don’t support JavaScript.
Second important factor was no unique URLs. I will say just visit your website as a search engine spider would. Make sure all your web pages have a proper path, content, moreover they have valid URLs. Other way is to use URL rewrite to create URLs that are search engine friendly. The mod rewrite instruction are useful in this your web page will be created dynamically but gives search engines an impression of unique URL with unique content.
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