SEO for Maximum Results

Getting maximum results for advertising your product/ service on the internet is what ‘search engine optimization’ (also known as SEO) is all about. Since this post is for an intelligent audience, then for the sake of brevity, it’s safe to assume that the internet, from a consumer’s point-of-view, is primarily used to access information on websites.

From the marketer’s point of view, buying up space on the internet is like buying ad space in a magazine, although it’s much cheaper and reaches out to a larger, global audience as compared to magazines or television for that matter.

Almost 90% of internet users find their information using search engines, and at the risk of stating the obvious, this is the cornerstone principle on which SEO is based on. Now, research shows (like you needed research for this) a consumer will naturally go to the website that is at the top of the search listings, and the art of being successful in the SEO business is to be able to achieve this for your website which could have very positive implications for your business.

To which your next question might be: How do I get my product/ service website right on top of that search list?

Good question.

Different SEO marketers will offer you different solutions.

Here are a couple of methods that constitute the building blocks of a successful SEO initiative:

Consider Google which is the most popularly used search engine in the world with almost 4 billion indexed pages, and is widely known for its up to date and relevant information. I’ll use this to explain the points below.

1. Link Building
You call this an exercise in popularity and the chances of your website being see are magnified if your website receives maximum visibility through building links with other websites and online forums. As search engines finds sites by going through links, if your website has as many links as possible to as many sites as possible, it is considered to be a one important factor in getting listed in the first ten positions of any related keyword search on that search engine. This not only depends on the quantity of links found to other sites but is also based on the ranking of those sites as well. So, building links simply means to have links that connect to your website placed on sites of your business partners, online forums and industry related sites. And the more the better!

2. Page Content
Now we know that information that is searched for is based on text, so the text on your website has to be carefully written out to generate maximum results. For example, if you go to Google Trends, you can find a listing of the most popular keywords used related to your subject. If you know what the most popular keywords are, you can place those exact keywords as a part of your website’s text in as many places as possible [Read: Keyword Density] in order to find your place in the top ten results of a search engine.

Using these two strategies alone, you will be able to drive enough traffic to your website. Of course, there are other specifics that I have not mentioned but for beginners, this should be enough for you to launch a successful internet-based marketing strategy for your business.

In any case, you will learn more and more once you get these basics right. So until then, happy experimenting!