Seo Strategies and Tips

· Prefer Quality Links

Today recruiting a SEO specialist has become worthy, to achieve success in online business, as industries are tending more competition to achieve more success than others rivals. With website exposure, one can increase quality traffic, improve conversions and that is must. But traffic should be quality traffic, whether you get a 100 hitting a day but your links provide you a potential customer.

I often notice SEO Experts prefer forum posting for an easy link by getting involve in discussion, they suggest some hint or put some question, hyperlink to the source site in order to divert traffic to the client site but is this traffic will provide you a client, it will divert traffic that’s very true but the incoming traffic will be of New buddy webmaster who are trying hand in order to solve problem.

Example: -

Consider vinrcorp.com Site (Vinrcorp Deals in IT Enabled outsourcing services)

Title: - Data Entry India | Outsource Data Entry Services | Online Data Entry services | Web Store Maintenance | Bookkeeping Services | India Data Entry | Data Entry Outsourcing | Accounting Services India | Online Product Entry Services

So Mr Vivek Dubey the Senior Consultant of the Company put code and usage of snippet on drupal.org site and link dated on November 11, 2006. Link URL For your ready reference is provided below

http://drupal.org/node/94187

On consulting with Mr. Vivek , facts revealed, there was not a single customer who give the feedback of becoming a potential client or get inspired to take services from Vinrcorp. Although they are receiving traffic, searching with Domain Name even show link in Google search results but on checking back links there is no link of drupal. This is because links having no follow attributes. So by this quality links does matter to target potential customer.

·  Domain Importance for Search Engine Optimization

Domain name should be something that symbolizes your business, brand and business services.  If I search with Data Entry India it will not be certain Google will the www.dataentryindia.com first. If we see past there was no weight in selecting domain name, but now SEO tips and tricks have demonstrated the importance of a correct domain name now days Google is able to find the different keywords in domain name and thus drive up the site in search engine results.

With as suggest keyword (data entry India)  it is very hard to get the first position in Google result for its rivals because the keyword you are using lies in his Domain Name and the first position you are desiring on the keyword cannot be achieved just by algorithmic SEO, you have to switch PPC.

Consider Data Entry India Analysis sites

1. http://www.dataentryindia.com/ (PR= 3) ( Backlinks = 14)                    http://www.cignusweb.com/      (PR= 4) ( Backlinks = 19)                        http://www.edataindia.com/       (PR= 3) ( Backlinks = 9)

One can consider that Cignusweb.com having 19 back-links, well optimized website is ranking a Nos. 4

.

Hence, choose your domain according to dependence of your business services, which is related to your business and easily spoken by any human tongue, keeping it plain and easy to speak, this will be profitable in a SEO profession this is because when your domain name will become a brand it can be easily learnt by the peoples. So take some time while choosing it and let be your domain name according to the services you offer.

Domain name also depends on geographical location of your business. If your business is global I strongly recommend choosing .COM sites because people remember only .COM although there are other alternative such as .NET, .ORG etc if you have localized business and provide your business service only in specific area, you can choose your domain name to country specific, example .CO.IN. But what I preference is you should choose .COM for your site. Here with Data entry India Owner chooses because of India Outsourcing Boom. Well this discussion can be done later. Consider following example.

Example: - If two companies offering same services and have same domain name like abc.com and abc.net. Here people will more preference to abc.com because .com is just crowed on peoples tongue and side by if you but abc on browser navigation bar and use CTRL + Enter it will take you to the abc.com site and exclude abc.net.

Choose your domain with unique IP address, now day what is happening, professionals are choosing shared IP address to save money. I read in a article that only 3 to 5% of sites are using unique IP address and Google give more preference to Unique IP address sites in there search results. Now days hosting are quite cheaper so choose a unique IP address and make better chance to be in a Google search results.

Now day on NET what I am seeing, SEO professionals are buying a domain which is elder by hosting sites this is provides several benefits as older domain name is already known to people hence provide good search as it is not in Google Sand box.

Google Sandbox: It is series of filters applied to new sites for not to rank well in search engine or rank only for specific niche keywords ex only for domain name.

While registering the domain name age factor is considered by Google and give more weight to older domains. So I prefer to take at least 2 years registration if I am taking new domain.

From the above statement one can boost the Search Engine Ranking while selecting the domain name.

·  Use Specialized Keywords

Generally SEO professionals give importance to one or two keyword phrases but you can get much better result with 3 to 4 keyword phrases even you can also convert the potential traffic to your site by using 3 to 4 keyword phrases . These keywords are known for specialized keywords in SEO strategies. This is because keyword also depends on your business services, business location and business area. So just don’t get fix with one keyword.

Example: -

Let be your business dealing is in Mortgages.

Suppose your website is related to Mortgages and your deal in area of Texas Austin. It is good if your site is ranking on Mortgage keyword, but this will not increase your sales conversion. You may ask Why should not? The answer will because you only deal in city and your customer need your service in. It is to be noted that you are getting clients, who like your site but you don’t deal in that area. So you should attach the geographic modifier in your search term. This Keyword Mortgage will be better than best for international Mortgagers because they can provide the service world wide. So side by side with Mortgage you can add some of these specified keywords.

1. Mortgages
2. Mortgages services

From this one can boost search engine ranking.  But never forget to analysis your competitors.